Mary McGeary
*** ****** **., ********, ** *****
*********@*******.*** 718-***-****
(11/2008 - 12/2012) WebMD
Senior Medical Editor
Edited direct-to-physician, pharmaceutical branded content for web-based
MobilePlus alerts, InfoSites, eblasts, surveys, slide decks, and graphic
and text ad drivers across disease states. Proofed content for AMA
styling, FDA medical/legal issues, content errors, sense, accuracy,
grammar, layout, and brand style. Served as lead editor on promotional
graphic and text ad drivers. Recipient of numerous WebMD honor awards
from colleagues in recognition of quick-turn editing that gets client
approval and timely product launches.
(10/2007 - 10/2009) Epocrates, Inc.
Medical Editor (Part-time Freelance)
Proofed and deformatted pharma products' prescribing information and
medication guides for mobile application DocAlerts, a product designed to
keep physicians informed of updates on product safety information, brand
innovations, and new product launches. Edited and annotated a product
launch submission to the FDA for the GFR Calculator MedTool. This
interactive tool was created to ascertain kidney disease stage and provide
recommended action to physicians, based on the National Kidney Foundation's
clinical practice guidelines. Achieved FDA clearance and subsequent product
launch in one pass to review team.
(2/2007 - 10/2007) Saatchi & Saatchi New York
Senior Medical Editor
Served as lead editor on direct-to-physcian, web and print advertising for
Crestor. Charged with editing, fact checking, and proofing ads per AMA
style, brand style, and layout. Served as backup editor for other brand
teams.
(2004 - 2007) Memorial Sloan-Kettering Cancer Center, Public Affairs
Managing Editor
. Edited all MSKCC web, internal, and external communications in keeping
with AMA style and in-house editorial style
. Edited and tweaked newsletters, including Center News, MSKLife, and
Community Matters
. Edited press releases, annual reports, internal Business Conduct
Guidelines, as well as all web pages for the launch of the Gerstner Sloan-
Kettering Graduate School of Biomedical Sciences
. Edited web pages for MSKCC's Integrative Medicine Center, Sloan-Kettering
Institute's scientific laboratory pages, as well as MSKCC's clinical
specialty web pages
. Wrote Special Events copy for web pages
. Received an Award for Communication Excellence from the New York Chapter
of the International Association of Business Communicators for 2005
annual report
(2004 - 2005) New York University, School of Continuing and Professional
Studies
Marketing and Strategic Communications Writer (Freelance)
Wrote promotional and direct-marketing copy for print, email, and web-based
communications to retain and increase student enrollment. Collaborated with
writing team to create email pitch copy targeting students and promoting
various courses and programs of study.
(2003 - 2004) Harrison and Star
Medical Editor
Edited, fact checked, and proofread pharma advertising slide decks, sales
aids, patient education materials, website copy, executive summaries, and
other materials. Focus areas included oncology, specifically breast, lung,
and skin cancer.
(2001 - 2003) Lippincott Williams and Wilkins - American Cancer Society
Assistant Managing Editor
. Edited all peer-review medical journal articles, wrote press releases,
and proofread all Continuing Medical Education materials for CA: A Cancer
Journal for Clinicians, the flagship journal for the American Cancer
Society
. Implemented the journal's redesign, updated its online media kit, and
served as point person at LWW with regard to all editorial, marketing,
and production aspects of the 64-page bimonthly journal
. In 2003, CA received an APEX Writing That Works Award in the Most
Improved Journal category
(2000 - 2001) Oxygen Advertising
Copywriter
Researched, developed, and wrote newsletters, annual reports, and brochures
for medical and higher-education clients, including Nyack Hospital, Staten
Island University Hospital, and Pratt Institute.
. Received first-place honors in Healthcare Marketing Report's Healthcare
Advertising Award for the 2000/2001 annual report for St. Mary's Hospital
for Children (Bayside, NY)
. Received merit awards for a newsletter and a single-page ad (Bayhealth
Medical Center, Dover, DE, and Doylestown Hospital, Doylestown, PA)
(1998 - 1999) Gilda's Club
Program Assistant
Edited and prepared monthly calendar, flyers, and brochures for nonprofit
cancer support community.
(1994 - 1997) HarperCollins College Publishers
Editorial/Administrative Assistant to Director of Development
. Assisted in development and production of 30-plus titles per year
. Edited and proofed ancillary materials, compiled comparative market
analyses, and set up book production tracking systems to project manage
book development
EDUCATION
BA, City University of New York - Brooklyn College, NY, NY
One year of graduate study, Counseling Program, CUNY - Hunter College, NY,
NY
AWARDS
2005 - International Association of Business Communicators, MSKCC annual
report
2003 - APEX Writing That Works, Most Improved Journal, CA: A Cancer Journal
for Clinicians
2001 - Healthcare Marketing Report, Healthcare Advertising, St. Mary's
Hospital for Children annual report
SKILLS
. Working knowledge of Adobe Acrobat, Microsoft Office, Powerpoint, Excel,
and strong familiarity with AMA and FDA style guidelines; strong product
launch experience (medical/legal/FDA regulatory submission requirements)
. Able to jump in and take editorial ownership with minimal guidance
. Ability to accurately review complex materials, including all graphics,
texts, multimedia, and websites; experience editing in MS Word and Adobe
Acrobat Pro in PC and MAC environments