Project Marketing
Resume:
SARACA K. POWELL
Chicago, Illinois 60616
*************@*******.***
Objective
Seeking a challenging market research position that will utilize my
analytical and marketing experience, as well as my background in executing
all aspects of a market research project life cycle.
EXPERIENCE
Item Management Analyst
Symphony IRI Group
October 2011 - Present
* Being the process owner and industry expert of 112 Health and Baby
Needs categories
* Assisted in the new category development of emerging products in
the Health and Baby Needs market within our Product Dictionary
* Leveraged existing documentation to determine the proper category
for existing products in the market
* Designed new documentation and rules to assist the on and off shore
teams on proper placement within our Product Dictionary's
categories
* Assisted in the facilitation and building of improved processes
among the Operations teams
* Designed quantitative research studies to gauge the offshore team's
success in accurately coding new and existing products in IRI's
database
* Executed process efforts through training and coaching offshore
team in Bangalore, India
* Coordinated across multiple teams to execute key client
deliverables within projected timeline
* Investigated and resolved client incidents for 20+ clients,
including but not limited to, J&J, Pfizer and 3M
Senior Online Project Services Director
Synovate, Inc.
January 2009 - August 2011
* Consulted with the client regarding research needs, pricing,
timelines and leadership of the project
* Designed and reviewed questionnaires, as well as project specs for
accuracy to ensure the client's qualitative research approach was
both feasible and suitable for the project
* Lead the project phase, including, but not limited to overseeing
data collection, monitoring of fieldwork specs, and coordinating
requests to respective team members
* Worked cross functionally with up to 4 teams per project to ensure
the preparation for field ran smoothly
* Analyzed and solved operational challenges throughout the course of
field
* Built and nurtured client relationships by adding value to all
projects
* Managed project costs against budgets
Online Project Services Director
Synovate, Inc.
July 2007 - January 2009
* Worked collaboratively with clients on behalf of Kraft, Unilever
and Procter & Gamble to determine project breakdown structure and
provide field results in a timely manner
* Identified and coordinated opportunities for project quality,
improvement and operational efficiency
* Managed team members in identifying, analyzing and solving
operational challenges throughout the course of field
* Provided sound and accurate results on a daily basis to clients
* Monitored project costs and took steps to ensure project fields
within budget
* Assisted in the coordination and facilitation of several focus
group sessions
Multicultural Client Services Intern
April 2006 -June 2007
Millward Brown
* Researched marketing strategies in multicultural markets (Asian
Americans, Hispanics, and African Americans) for pharmaceutical,
credit/banking and insurance corporations
* Designed and presented PowerPoints focusing on demographics,
psychographics and competitors' marketing strategies to the Client
Services-Multicultural Team
* Edited and proof read surveys to be distributed to targeted
populations
* Reviewed content of current television commercials for
offensiveness, clarity and effectiveness, for targeted ethnic
groups, on behalf of Kraft, Unilever and Procter & Gamble
* Identified and researched published articles relating to current
issues, placing an emphasis on the multicultural market
SKILL SET/HIGHER EDUCATION
. Proficient in Microsoft Office, Outlook and Sharepoint
. Extremely knowledgeable and heavy user of the NEBU, Workbench and
Dimension systems
. Currently working on M.S. Degree in the field of Integrated
Marketing Communications at Roosevelt University, Chicago
EDUCATION
B.A., Marketing
* North Central College
June 2007
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