Sales Representative Inside

SARAH E. MAXWELL

***** ***** ****** • Cleveland, OH • 44111

E-mail: *********@*****.*** Phone: 440-***-**** Twitter: @SarahEMaxwell, @Drive1Magzine

EDUCATION

Ohio University, Athens, OH June 2009

Bachelors of Communication Studies with Honors

Concentration in Organizational Communication and Specialization in Journalism

GPA: 3.0

Academic Honors: Lambda Pi Eta, National Communications Honor Society

SKILLS

Computer: Word, Excel, Access, PowerPoint, Salesforce.com, Miller Heiman Conceptual Selling, Proficient on Mac

applications as well as PCs

RELATED EXPERIENCE

PR Newswire, Social Media Ambassador, Cleveland, Ohio July 2013- Present

Curate creative content to be distributed over @PRNAuto.

Responsible for effective and timely communications relevant to the audience and target audience.

PR Newswire, Inside Sales Representative, Cleveland, Ohio February 2011- Present

Responsible for my account territory as their primary point of contact. Serving as my client's main resource, providing

consultative information about PR Newswire's suite of products and services while aiding in the development of their

communication strategy/ concept.

Partner with my 700+ accounts to develop a communications strategy that allows their message visibility on a global level. I

assist in creating and implementing the most engaging communication strategy to benefit their brand goals for new and

existing audiences.

Member needs range from IR, PR, Marketing, Social Media, Earned Media, Communication Development, Mul timedia etc.

Developed/ delivered training sessions for department surrounding social media and new media trends- specifically how to

engage members in discussions surrounding Social Post and US1 Social .

Participated in recruiting trips to Ohio University to develop our internship program and promote PR Newswire. Provided

presentations on the importance of SEO, new media trends, and career opportunities.

Segmentation Liaison

Responsible for educating and maintaining expertise on changes in trends and chal lenges in the media to best consult

members on strategic communication.

Provided educational lecture lending my expert opinion on PR best practices, SEO, and communication strategy to Columbia

College Chicago.

Dr1ve Magazine, Twitter Strategist March 2011-Present

Develop creative content in a timely manner to engage both current audiences and net new audiences while directing to the

key message.

Attracted almost 400 net new followers since taking over the brand twitter feed.

Since the integration of twitter into the communication concept the number of unique visitors a month has jumped from 2000

to over 30,000.

Developed strategic press release distributions to work in conjunction with more robust communications strategy.

March 2010 – February 2011

PR Newswire, Customer Advocate, Cleveland, Ohio

Served as point of contact for prospective and current members.

Recommended specific PR Newswire solution applications to meet business client needs, ranging from distribution

conciliation through on line and print medium, editorial best practices, retrieval of specific accoun t information, processing

account applications, invoicing information and payment acquisition.

Led training sessions for new hire customer advocate employees, Account Managers and Inside Sales Representatives.

Examiner.com, Cleveland Nightlife Examiner August 2009- November 2009

Detailed local nightlife in Cleveland to better equip the public with insider information. Met a weekly deadline to creatively

write pieces and post to the site surrounding my designated topic.

Fall 2008 – Winter 2009

Auburn Twin Oaks Charities, Internship, Auburn, Ohio

Led the planning and development of local charity events including “S.M.I.L.E” and The Littlest Heroes

Ohio University, Event Coordination Staff, Athens, Ohio Winter 2009

Responsible for the logistical management planning, organizing, seating and time

schedules of Ohio University’s Annual Founder’s Day Convocation and Reception

LEADERSHIP

Fall 2007 – Spring 2008

Social Director, Chi Omega, Ohio University

Fall 2006 – Fall 2007

Campus Events and Activities Chair, Chi Omega, Ohio University

Pledge Class Herald, Chi Omega, Ohio University Winter 2006

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