Manager Project

***** ****** ***** **. ****: 303-***-****

Frisco, TX 75034 Email: ******@*******.***

Roland Williams

Objective To obtain a Sr. Marketing Manager position where my current work experience and

educational background can be utilized.

Experienc Academic Partnerships Dallas, TX November 2011-March 2013

Sr. Marketing Manager

e

Managed marketing portfolio of $6MM in revenue; Exceeded and increased annual

revenue goals by 8%

Led, motivated, and managed a team of 4 direct reports with full P&L responsibility. By

defining clear objectives, re-structuring the team, and monitoring activities; productivity

increased over 15%

Responsible for creating brand marketing plans and working with key cross functional

business leaders to execute against those plans; including budget, market research, and

performance analysis

Oversaw the development and implementation of content strategy to ensure messages

were on-brand, compelling, and optimized for Search and user experience; Channels

included: online, social media, email, mobile, video, and print.

Presented weekly brand performance data to executive management team and advised on

the go-forward plan based on market conditions and competitive landscape

Managed and participated in promotional activities and trade shows, working with sales

teams, agencies, event directors, and advertisers to market and promote product offerings

Ad Giants/RGI Technologies Dallas, TX August 2006-May 2013

Sr. Product Marketing Manager

Developed and tracked reporting metrics to understand overall customer satisfaction,

customer retention, market behavior, campaign conversion, and ROI across key segments

Analyzed customer market research data to assess market conditions, competitor

information, and determine market requirements for existing and future products

Led diverse international business teams including software engineers, creative design

staff, and third party vendors to achieve marketing and product objectives

Directed beta and pilot programs with web-based products and nurtured them into

financially viable product lines

Developed go-to-market plan for SaaS products utilizing the following media: internet,

television, print, and radio and responsible for tracking metrics

Wrote and developed copy for web publications, marketing collateral, sales tools, white

papers, and press releases

Defined pricing strategy and product roadmap for web-based products and documented

these requirements in product specifications, use-case-scenarios, and wireframes.

Collaborated with the sales team to develop tools and training to communicate our

products’ value propositions and support the selling process

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Conducted presentations advising internal departments of project scope, information

requirements, wire frames, and product road map

Corporate Express Denver, CO January 2005-July 2006

Healthcare Marketing Program Manager

Executed marketing strategies for vertical healthcare market penetration, retention, and

acquisition programs in order to grow sales

Managed Group Purchasing Organization (GPO) healthcare client base that generated

over $400 million in annual revenue

Chaired weekly account status meetings to ensure team members met program

deliverables, milestones, and required tasks

Led monthly meetings with regional sales managers and creative team to design

marketing collateral for key national accounts

Developed and managed marketing and communications plans for promotional events,

tradeshows, and annual sales meetings

Built brand awareness in the acute care markets by developing marketing collateral, sell

sheets, and product priced promotions

Fischer Imaging, Inc Denver, CO January 2004-January 2005

Project Manager – Healthcare Devices (contract position)

Developed project plans specifying goals, strategy, staffing, and scheduling for each

project phase for various healthcare technology products

Served as a liaison between various internal departments and senior management to

ensure that customer requirements were satisfied

Facilitated weekly client meetings to resolve any issues resulting from field personnel

healthcare provider reports

Drove strategic communications to ensure products met client specifications

Identified potential project problems and proposed creative solutions to ensure projects

remained on schedule

Alliance Imaging, Inc Houston, TX July 2002-November

2003

Physician Marketing Representative

Prospected for new referring physicians to increase patient volume at client site

Created and implemented marketing strategies to further develop physician referrals and

increase account volume

Prepared timeline of project estimates and maintained budget tracking for each hospital

client facility in the southwestern region of the United States

Coordinated and planned client meetings to assess account issues and develop resolutions

to meet productivity, quality, and client satisfaction

Participated in tradeshows to promote products, services, and generate leads for the sales

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team

Regis University Denver, CO

Education

Master of Business Administration \ emphasis International Business

Northern State University Aberdeen, SD

Bachelor of Science in Marketing

Skills

Proficient in MS Word, Windows, Excel, Project, Publisher, PowerPoint, Visio, and

SalesForce.com

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