Project Manager Sales
Resume:
Jeff Pittelkow E-commerce Professional
217-***-**** **********@*****.*** http://www.linkedin.com/in/jpittelkow
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Education BS in Advertising from the University of Illinois at Urbana-Champaign,
Illinois
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Expertise E-Commerce Business and Product Management with a deep understanding
of all levels of all aspects of the e-commerce business, online marketing, and
web development
• E-Business Management and Strategy
• Online Marketing and Customer Acquisition
• Web Design / Usability / Functionality
• Project Management
• Social Media and Commerce
• Search Engine Optimization and Marketing (SEO/SEM)
• Analytics and Analysis
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Career Project manager for IBM Websphere Commerce Implementation including
Highlights design, functional requirements, QA testing, and managing delivery.
• Product manager for a multi-million dollar ecommerce site prioritizing and
designing features, bug fixes, redesigns, enhancements, and managing
testing
• Optimized site search increasing customer satisfaction and improving search
result sets
• Worked with multiple internal and external developers through various
venders and solution providers
• years of experience with B2C ecommerce
• 15 years of experience developing and managing websites
• Managed a $3million 3rd party revenue stream (Amazon and eBay) including
customer care and satisfaction
• Developed social media strategy that has increased customer satisfaction and
engagement
• Developed company social media use policy following FTC guidelines
• Help grow online business 30% YOY to a 33% goal
• Grew Amazon sales 300% in two years
• Experience with numerous web platforms, analytics platforms, and
ecommerce technologies and deep understanding of basic methodologies
• Expert in Google Analytics, Coremetrics, and Clicktale with Web Trends
experience.
• Managed division wide analytics and reporting to help discover new
opportunities and features to integrate into the site including adding PayPal,
a loyalty program, and numerous site features that lead to increased
conversion and optimized marketing
• Made SEO changes that saw an instant 22% growth in Google Impressions
• Achieved an max ROI of 17 times SEM spend through optimization in bid
management with Google Adwords
• Utilized Adwords and Bing AdCenter to manage $30k budgets achieving 20%
CTR on certain ad groups
• Utilized Google Webmaster tools to determine SEO value and effect of
changes, track search terms, and manage robots.txt file.
• Integrated Wordpress, Joomla, and Alfresco into multiple sites to manage
content and help with content SEO.
• Created numerous technical design documents and architected numerous
features including a promotions system, PayPal integration, a new checkout
flow and IBM WebSphere Commerce Integration.
• Consulted and managed multiple cross functional features such as dealer
locator, dynamic shipping, gift cards, export compliance, and fraud
management
Technology E-commerce Analytics and Social Media
• Google Analytics
Websphere Commerce (3 Years)
Coremetrics
• Magento Commerce (3 Years)
BazaarVoice
• OSCommerce (4 Years) Clicktale
Zen Cart (4 Years)
• Virtuemart (5 Years)
YouTube
• Paypal (13 Years) UStream
• Cybersource (7 Years)
• Adobe Scene7 (3 Years)
• Endeca (4 Years)
• SOLR (3 Years)
Work E-commerce Business, Product, and Project Manager at Horizon Hobby INC
Experience http://www.horizonhobby.com/
World’s largest manufacturer, distributor, and retailer of hobby products
June 2006 – Present
• E-Commerce Business Manager
Worked on global brand re-alignment strategy across all channels
Developed promotions and marketing campaigns that saw 50% in added
sales over daily average
Developed shipping strategy to help increase global shipping business
and increase sales while reducing COGS for our domestic shipping
business
Developed key relationships with various vendors that helped increase
analytics, sales, and marketing efforts.
Gave advice and mentored on how to implement segmentation and
WebSphere activities to leverage market segments
Assisted merchandisers with best practices on online marketing, graphic
requirements, technical ability, and marketing analysis
Developed plans and leveraged tools to increase AOV and customer
retention including company loyalty program
Helped execute all marketing activities
Developed surveys and metrics to determine the best course of internet
marketing
Developed KPI’s and marketing metrics and reports using Google
Anlytics and Core Metrics
• Managed all SEO and SEM initiatives including Google Adwords and Bing
Developed SEO and SEM strategy
Achieved an ROI of 17 times SEM spend through optimization in bid
management
Made SEO changes that saw an instant 22% growth in Google
Impressions
Trained employees the strategy and management
• E-commerce Product Manager
Subject Matter expert for all e-commerce platforms, technology, and
industry standards and practices
Manage deployment of bug fixes and features on the site
Work with key stakeholders to develop features to improve areas of the
site
Implemented a cart redesign to include PayPal with the proper PayPal
flow
Designed and implemented a promotion system to allow the business
ultimate flexibility and promotions capabilities
Develop requirements documents, wireframes, and mockups
Manage the projects between marketing and IT groups
Troubleshoot all issues and bugs that arose during the project to supply
a proper solution
• Project Manager of Websphere Commerce Integration
Worked with key stake holders to develop requirements and create
features and functionality
Maintained project level communication and organization with
consulting group
Developed the methodology behind the implementation of the platform
Developed training procedures and documents to train new and future
employees on the platforms
Maintained a communication plan to keep all stakeholders informed
Implementation of Websphere Commerce, Coremetrics, Scene7,
Cybersource, SOLR, PayPal, and Valutec Gift Cards
• Responsible for and primary stakeholder of all marketplace channels including
Amazon and eBay
Grew Amazon sales 300% in two years
Total over $3 million in yearly revenue
Implemented eBay and Channel Advisor technical feeds and managed
all sales functionality
• Developed all social media initiatives
Developed company-wide social media strategy and policy following
FTC guidelines
Developed and manage Facebook, Twitter, and YouTube sites and
strategy
Created campaigns and promotions to increase likes and sales from
social media channels
• Managed all analytics and KPI’s
Primary user and owner of Google Analytics, Coremetrics, Clicktale,
and internal reporting tools
Developed reports for EXE on every aspect of online traffic and sales
Web Designer and Marketing Strategist at The Library Channel
May 2004 – January 2005
• Developed an online portal for campus town in Urbana-Champaign
• Managed the marketing strategy for the local portal
Freelance Web Designer
June 2000 – May 2006
• Design, develop, and maintain websites for various local clients
• Developed multiple cutting edge e-commerce websites and strategies from the
ground up
• Develop and execute online marketing strategies
• Train local staff to maintain site post implementation
Web Developer and Designer at Danville Virtual
(Company no longer active)
(Internet industry)
November 2000 – May 2001
I developed the main website for this company. I also created various graphic design
works such as web banners and site layout.
Producer at Surfabilly Freakout
http://www.surfabillyfreakout.com/
(Privately Held; 1-10 employees; Broadcast Media industry)
July 2006 – Present
I produce a radio show for an FM station in Champaign-Urbana. Responsibilities
include running the show operations, acting as on-air talent, producing liners and
promos, and serving as show engineer.
This show also promotes bands in the area and travels to regional events to stay in the
scene of the genre of music we play. I also maintain the website.
Owner Club303
DJ and promotion business
June 2000 – June 2007
• Owner, DJ and marketing lead
• Developed multiple promotions, graphic designs, websites, and marketing
strategies for local bars and night clubs to gain extra revenue
• Managed numerous staff as needed for the exact promotion
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Skills Business-minded with extensive marketing and technical skills
• Extremely good at problem solving and troubleshooting in technical and
marketing environments
• e-Business, e-Commerce and e-Marketing management and operations,
strategic planning, and implementation
• Analysis of analytics to make key decisions
• Online revenue analysis and strategy feature development, website
design, development and administration, web development team
building, web site traffic analysis and management, business intelligence
systems analysis, design and development, PPC and Organic SEO
management
• Information architecture, usability analysis and reengineering, user
interface design, navigational structures, web site organization and
layout, and interactive process analysis, design, and development
• Websphere Commerce power user, administration, and management
• HTML, DHTML, CSS, HAVASCRIPT, ASP.NET, PHP, SQL, MySQL
• Joomla, Wordpress, Drupal, Magento, Virtuemart, OSCommerce, Zen
Cart
• Dreamweaver, Photoshop, Word, Excel, Outlook, PowerPoint
• Cybersource, BazaarVoice, Amazon, eBay, Channel Advisor, Scene7,
Endeca, SOLR, Coremetrics, Google Analytics, Google Adwords,
Facebook, Twitter, YouTube, Ustream
• Basic, web focused network administration including DNS management
and firewall, DNS, network design best practices
Contact this candidate