DEBORAH A. FOX
*** ** *** ****** 954-***-****
Boca Raton, FL 33432 http://www.linkedin.com/in **********@*********.***
/deafox
Product Marketing
Creative and passionate process specialist with broad background in all
aspects of process improvement and management including business case
development, project management, partner management, operations, client
services, systems analysis, sales and quality assurance. Self-starter with
team building and leadership skills. Innovative problem solver focused on
solution delivery. Strong analytical, planning and conceptual skills.
Skilled in interaction with both technical and non-technical teams.
Proactive team member Project Lifecycle Process (PLC)
Business focused with demonstrated familiarity
understanding of the people and process Direct account, channel partner, vendor
and SI management
Project planning, tracking, scheduling Big Picture visionary
Product marketing content creator Work in cross-functional environment
Creative, out-of-the-box thinker Market Research and Competitive analysis
Business and Tech Savy
Product Evangelist
Thrive in fast paced environment
PROFESSIONAL EXPERIENCE
UTC Fire and Security (FKA GE Security) Boca Raton, FL
2009-present
Integrated Physical Access Security
Product Manager, Access Control Systems
Product Manager for UNIX based family of products providing video, access,
reporting for commercial physical access.
. Solved Fortune 100 migration strategies and issues
. Developed Multigenerational Product Plan based on increasing sales by 15%
and growing customer base by 10%
. Developed sunset plan for multimillion dollar product portfolio
. Delivered new pricing strategy and plan to competitively align product
. Authored 4 Product Requirement documents targeted at delivering product
to market faster
. Developed new product based on existing and new ideas
. Delivered all programs on time and on budget
. Launched new next generation product with anticipated revenue of $2M in
first year
CITRIX SYSTEMS, Fort Lauderdale, FL 2004 - 2009
Billion dollar public company, specializing in providing access
infrastructure products
Senior Product Manager
Managed complete product lifecycle for new product introduction from
strategic planning to tactical activities.
. Successful business case development with potential increase sales of
existing product by 10%.
. Wrote and delivered Product Requirements, PRD, project plan definition.
. Delivered 50% reduction in PLC with 25% reduction in resources.
. Enabled sales by developing easy to use ROI and competitive analysis.
. Led successful Beta Program with large Fortune 500 firms.
. Developed and delivered product overview and technical training materials
for three geographies.
. Spearheaded new partner development key to product launch success.
. Product Champion, expert on competition.
. Accomplished market research supported by visits to customers, focus
groups, analyst discussions and user group presentations.
. Drove solution set across development teams primarily Development /
Engineering and Marketing Communications, through market requirements,
product contract, and positioning.
. Launched new appliance based product into existing sales channels
NET TRAFFIC, FKA Trendium, Inc., Sunrise, FL 2002 - 2004
Senior Product Marketing Manager
Dynamic startup supplying service intelligence and performance management
software.
. Accountable for release of product components and applications.
. Root cause analysis and solutions
. Productized to support company's Go-To-Market strategy.
. Delivered Product requirements, UI use case flow diagrams.
. Established market intelligence material enabling sales to compete.
. Reduced overhead costs by merging two product lines.
. Key customer liaison for large enterprise customers.
. Supervised two Technical Writers.
. Spearheaded successful new documentation methodology and materials.
CISCO SYSTEMS, INC., Fort Lauderdale, FL 2000 - 2002
Product Manager / Consulting Sales Engineer
. Developed requirements for common enhanced fault management platform.
. Successfully brought other organizations to leverage common platform.
. Reduced sales lead time by negotiated licensing and pricing strategy to
sell product as hardware option.
. Increased technical training using hands on training program for sales
engineers and account managers.
. Improved product awareness by developing and delivering outbound
materials.
SIEMENS TMN ENGINEERING 1992 - 2000
Software Development Supervisor (1999 - 2000)
Responsible for 12 software Engineers using OOD tools, Corba, IDLs, MQ
Series, C and C++ for both network element interfacing and API development.
. Managed multiple projects: Statement of Work, project planning, staffing,
budget, invoicing and scheduling.
. Provided mentorship and career development for the engineers.
. Contributed to RFPs providing accurate, concise, timely information.
. Responsible for client coordination and interaction for multiple
projects.
Implementation Project Lead (1998 - 1999)
Designed and implemented business solutions for customer care, provisioning
and network management of multi-vendor networks.
. Improved customer's business practices by creating multiple business and
requirements documents.
. Led a team of eight engineers to deliver a solution to an RBOC under cost
and on schedule.
Senior Member of Technical Staff (1992 - 1998)
Design Team Member for a Windows NT platform Network Management system
using object oriented design using Rational Rose and C++ for
implementation.
. Project lead member for a 486-based network management system.
. Led development of software manufacturing tools.
. SCO UNIX system Administrator. Baseline Control using SCCS and DSEE.
. Specified mediation functions for next generation control system.
. Re-implemented GUI interface on assignment in Germany.
. Primary contact for Munich technical support.
. Member of Siemens User Interface Council.
PRIOR POSITIONS
RACAL MILGO
Principal Software Engineer, Network Management
SIMMONDS PRECISION
Microprocessor Software Engineer
WESTINGHOUSE
Software Development Engineer, PEDS Division
EDUCATION
Bachelor Science (BS), Electrical Engineering, Cum Laude
Minor, Systems Engineering
University at Buffalo, Buffalo, NY
PROFESSIONAL TRAINING
Dale Carnegie Training: Effective Communications and Human Relations
Pragmatic Product Marketing - Practical Product Management
Pragmatic Product Marketing - Working with Development
Lessons in Leadership
Managing a Technical Work Force
Rational Rose OOA / OOD
Six Sigma - Green Belt
ACE - Associate Level