GANAPATHY COLONY
ST.THOMAS MOUNT
CHENNAI-600018
MOBILE NO-984*******
E-mail: ************@*****.**.**
S
umi Borborah
ASST.BUSINESS DEVELOPMENT MANAGER
About ME
Areas of Expertise
• Business development,expansion and business planning
• Brand development,advertising and promotions
• Market research, market strategy creation
• Corporate sales,enterprise sales and Sales planning
• Priceing and Negotiation
• Guest Relationship Management, Feedback analysis
• Customer fucused sales strategies
• Client Management and Retention,PR
• Product positioning
Professional Experience
SAVERA HOTEL, CHENNAI
Asst. Manager-Business Development
Achieve Hotel revenue of 12 core division budget and 4 core revenue
quote for hotel rooms, manage all aspects of market segment, brand
development, profit and customer satisfaction goals by developing and
implementing strategies to increase product awareness and Hotel
sales.
Results
•Identified and converted 500 new companies worth a total of 6 cores in
a year.
•Develop and implement sales plan for targeted penetration of the
automobile and retail market.
•Maintains over 8600 companies-automobile, it- corporate and shipping
and logistic.
•Develop and implement branding strategies, advertising and
promotions to upgrade hotel brand.
• Repositioning exercise for brands
•Developed new lead generation program.
•Built client relationship resulting retention in business over78% of
them.
•Developed feedback analysis program to satisfied customer need and
increase product positioning.
• Executed pricing and promotions
•Increased productivity for the unit (2011-2012)
Roles && Responsibilities:
Participates in the development of the Hotels business strategies
Develops and implements marketing and sales strategies that support
achievement of the Hotels goals
Monitors status regularly and adjusts strategies as appropriate
Develops the annual budget in conjunction with the Executive Team
Create and implement the sales and marketing strategy for the hotel.
Develop and maintain relationships with clients.
To negotiate rates where applicable.
Drive face to face appointments each week to promote and seek new
business.
To continually keep up to date with the current market and come up
with new ideas to attract business.
To assist with promotion and marketing ideas for the hotel.
To attend networking events to promote the hotel.
To produce sales reports as and when required.
To manage and work in conjunction with the conference and events
team.
HDFC LIFE
Sales Development Manager, Chennai
Result
•Exceeding monthly sales quotas on a consistent basis.
•Conduct training program to educate sales professionals regarding
product and program.
Roles && Responsibilities
Identify potential Financial Consultants (Insurance Agents) based on
agreed profiles and ensure recruitment in accordance with the
business plan.
Train and motivate advisors to provide a better understanding of
market/products
Monitor and review agents performance. Help them achieve
maximum business
Meet customer on a regular basis for achieving standards
Set targets for consultants (Agents / Advisors), review there
performance & consistently raise them.
SEDEXO FACILITIES MANAGEMENT INDIA PVT LTD
Guest Relation Manager, Chennai
Work for not only ensuring guests satisfaction, but also improving
sales and efficiencies, analyzing customer feedback and providing
strategic direction to leadership based on the analysis, providing
leadership to a team of people to improve quality, customer loyalty,
productivity and general operations.
Result
• Repositioning exercise for brands
•Developed feedback analysis program.
•Developed the market segment profile to increase the Client no.
Role and Responsibility
Works to promote a positive image of the organization. This is mainly
accomplished by ensuring customer are satisfied with the product and
providing them with excellent customer service.
Performs the tasks of responding to the queries and request of guests
and client.
Handles the responsibilities of managing guest relation activities of
the organization
Keeping track of alls key client’s preferences and organizing the
personal welcome letters and special amenities accordingly.
GRT HOTELS AND RESORTS, Chennai
Guest Relation Executive
To oversee the duties of the front office and monitoring the expected
booking, responsibilities include greeting guests, checking them into
the hotel, providing information on hotel amenities, anticipating and
responding to their needs, listening to and resolving complaints and
providing excellent customer service throughout their stay.
Result
Awarded as best guest relation executive in the year 2008
Roles && Responsibilities
Greet guests as they walk in the door and check them in to the hotel. It
is important to make guests feel welcome at the hotel, provide them
with information on hotel amenities and ensure they have a pleasant
stay. For VIP guests, walk them to their room and provide them with
VIP amenities.
Provide Customer Service
Responsibility to ensure GUEST are happy by providing excellent
customer service. ensure to anticipate a guest's needs and respond to
these needs in an efficient manner. If a guest has a complaint,
responsibility to listen to the complaint and work to resolve the issue. It
is also important to solicit feedback in order to improve hotel services
as needed.
Provides guests with information on the city and various activities by
providing them with tickets to shows or sporting events, making dinner
reservations, recommending nightlife and assisting with tours and
travel arrangements as needed. Special services may also be provided
to VIP guests.
Promote Hotel
Works to promote a positive image of the hotel. This is mainly
accomplished by ensuring guest are satisfied with their stay and
providing them with excellent customer service. Other activities such
as planning events and PR party.
Administrative Duties
Takes care of administrative duties. These include logging daily
activities to ensure shift handover goes smoothly and analyzing hotel
statistics and feedback to improve hotel services.
Responsibilities include greeting guests, checking them into the hotel,
providing information on hotel amenities, anticipating and responding
to their needs, listening to and resolving complaints and providing
excellent customer service throughout their stay. This position may
also assist with activities such as booking tickets, making reservations
and arranging travel and tours. In short, it is this person's
responsibility to promote a positive image of the hotel and ensure
guest satisfaction.
Areas of Interest
•Market Communication, Brand development
•Guest Relation
•Public Relation
•Business Development
Academic Chronicle
College/
Board/
Course School
University
MS University School of Business Logistic
MBA-IB
Guwahati
Bachelor in Dispur College
University
Commerce
State Board Of
NEF Junior College
Assam
+2
Professional Chronicle
One year training for Aviation, Hospitality & Travel Management from
FRANKFINN INSTITUTE OF AIRHOSTESS TRAINING, Guwahati Centre
(Assam)
Languages Known
English, Hindi, Assamese,Tamil
Skill Sets
Packages –Gelilio, Fedelio, MS Office 2000,Power point
Hobbies
Playing guitar, Music,travelling
Organizing events and camps
Personal Details
Husband Name : Rajeesh Jaganathan
DOB : 05/08/1987
Sex : Female
Nationality : Indian
Religious : Hindu
Height : 157 cm
Mother Tongue : Assamese
Declaration
I here by declare that the information given above is true to the best of
my knowledge.