Denise T. Caudillo
LABORATORY SALES REPRESENTATIVE
**** ******** ***. #*** ********, CA 90601
Cell: 562-***-****
ab0fv0@r.postjobfree.com
OBJECTIVE:
To join a rapid growth organization that has the need for an experienced professional laboratory sales
representative with an established track record of 13 successful years of selling services in the diagnostic
laboratory industry.
EXPEREINCE:
Westcliff Medical Laboratories, Inc. / Lab Corp of America Santa Ana, CA
November 2005–June 2010
• Focus exclusively on generating new business, growing existing business by upselling with new
testing.
• New test sold to physicians’ offices:
OC-Light- Immunoassay Manual iFOBT kit
HPV Onco Test E6,E7 (brand new 05-2010)
Immunocap Allergy (most recent updated in 2010)
BD Affirm (Candida, Gardnerella, Trichomatis)
• Acquired a Managed Care contract in the San Gabriel Valley and brought Westcliff Medical
Laboratories into a new area.
• During this time I generated a book of business work 100k a month and maintained existing
business brought over from Physicians Automated Laboratory (PAL Lab).
Physicians Automated Laboratory, Inc. Bakersfield, CA
June 2007-October 2008
• I was offered an opportunity to grow a laboratory and prepare it for sale with the hopes of earning
a percentage of payout.
• The goal was to grow the laboratory located in Bakersfield and bring in business from Los
Angeles. Physicians Automated Lab decided not to sell and therefore the sales team and book of
business were sold to Westcliff Medical Laboratories November 2008.
• Sold clinical laboratory and pathology services to physician offices throughout the Greater Los
Angeles area.
Internal Medicine, Gastroenterologist, Cardiologist, Rheumatologist, Oncologists
Family Practice, Ob-Gyn, Pediatrics, Allergists
• Managed and maintained the business while continuously looking for new business. Within a
year myself and a partner put on 89K monthly spanning between the South Bay, Santa Monica,
Palos Verdes, Arcadia, Glendora.
Page 2
EXPERIENCE:
Primex Clinical Laboratory, Inc. Tarzana. CA
October 2006-May 2007
• My goal was to grow the laboratory and bring Primex into new areas. Opened two patient service
centers generating 200 samples weekly within a 6 month time frame.
• Primex Clinical Laboratory picked up an HMO contract in the Valley (West Hills, Van Nuys). I
was given responsibility to convert and manage the new business.
Quest Diagnostics Tarzana/West Hills. CA
2004-2006
(Acquisition grandfathered in 1992-2006)
• Focused exclusively on generative new business, receiving referrals from existing clients, and
cold calling the Los Angeles physician market.
• Introduced new testing methodologies and created organic growth with established accounts.
• Maintained a territory for the ten years during which time doubled in revenue.
• Ranked top five for sales within the last 3 years and ranked #2 in 2005
• Selected first to introduce internet connectivity to physician market in my territory in order
retrieve laboratory results electronically and was most recently the first to have their territory
transitioned through the Quest/Unilab conversion due to the strength on the relationships with
my clients and the lower risk of lost business.
• Attrition was very low to none.
• Have consistently met greater than 100% of my new business quota.
I’ve had the privilege and great success in introducing new test(s) to all physicians and specialist (see
below).
NEW TEST
Genetic Testing (cystic fibrosis)
Immunocap (allergy testing)
Bone Marrow Biopsy (oncology)
eGFR calculation, serum creatinine (kidney function)
It was a privilege to introduce new testing Quest Diagnostics offered and I had incredible success,
creating organic growth for the company.
Unilab
1998-2004
(Acquisition grandfathered in 1992-2004)
• Sales/Service: New Business revenue while managing client retention i.e., billing, service, etc.
• Introduced Thin Prep the liquid based pap which changed the way the industry submits a pap
smear. Unilab and Quest Diagnostics are know the pave the way for better testing and develop a
standard of testing throughout the clinical laboratory industry.
Page 3
Unilab cont.:
NEW TESTS INTRODUCED:
Thin Prep Pap (liquid based)
Sure Path Pap (liquid based)
HPV (human papilloma virus)
GC/Chlamydia Amplified
It was an exciting time to be on the forefront of healthcare that made a difference.
EXPERIENCE:
Meris Laboratories Sacramento, CA
1992-1998
(Acquisition grandfathered in 1992-1998)
• Medical Transcriptionist for Cyto/Pathology
• Trained to assist the Histotechnologist with biopsies, stain and cover slip pap smear slides.
• Within a year I was promoted to Operation Administration, overseeing laboratory procedures /
daily activities.
• Promoted to Marketing Administration, relocated from Sacramento to Los Angeles.
EDUCATION:
1982 High School Graduate C.K. McClatchy, Sacramento
1987 Technology Trade School for Office Administration & Microsoft Word Training Los Angeles, CA
1992 Sunrise Citrus Trade School for Medical Transcription, Sacramento, CA
1993 Phlebotomy training via Meris Laboratories, certificate course
1995 Compliance training; implementing new policies and procedures throughout laboratory
PERSONAL SYNOPSE:
I’ve taken a couple of years to stay home with my two teenagers and it’s been good for all of us. I feel
now is the time to continue my career and offer my services and experience. I’m dedicated, committed,
hardworking and accountable. I work with integrity and treat all with the same integrity.
INTEREST:
Gardening, Rafting, Camping, Bowling, Knitting, Cooking, Staying Active
References upon request