Sales Management

Gary Good

**** ******** **, *******, ********** *2336

Cell: 909-***-**** *********@*****.***

Product Marketing and Management

Versatile marketer with over ten years of experience in branding, product

development, and strategic planning. Proven ability to build brand

awareness, promote a company's image, and increase sales. Talent for

keeping both the big picture and all of its facets in mind.

Direct Experience in:

. Strategic Marketing Planning

. Brand Management

. Directing Advertising Campaigns

. Competitive Analysis

. Strategic Pricing

. Project Management

. Product Launches

. Web Development

. Product Training

. Leading and Managing Teams

Work Experience

Sill-Rite, LP, Ontario, California 12/2005 - Present

MARKETING MANAGER

. ASSISTED WITH THE LAUNCH OF A NEW PRODUCT AND NEW COMPANY.

. Responsible for all marketing aspects, including collateral, public

relations, advertising, web site, and promotions.

. Full strategic, operating, and P&L responsibility for the daily

management of Sill-Rite.

. Establish pricing for multiple distribution channels.

. Analyze sales, marketing, and financial data to determine sales and

marketing strategies.

. Developed and administered online advertising programs.

. Take customer calls; answer questions, resolve issues, provide quotes.

. Liaison with The Home Depot. Manage all aspect of company's relationship

with The Home Depot, including development of Point-of-Purchase,

packaging, product sheets; implementing customer's initiatives, and

attend required webinars and seminars.

Hy-Lite Products, Beaumont, CA 10/1994 - 11/2005

MARKETING MANAGER

SENIOR MARKETING EXECUTIVE WITH FULL MANAGEMENT RESPONSIBILITY FOR ALL

MARKETING ACTIVITIES, STRATEGIC MARKETING PLANNING, IMPLEMENTATION OF

PLANS, BUDGET MANAGEMENT, NEGOTIATION WITH VENDORS, AND STAFF MANAGEMENT.

. Increased brand awareness by 900% (5% to 45%) which led to a 500%

increase in sales ($5 million to $25 million) in five years.

. Developed and managed seven-figure marketing budgets. All projects

delivered within or under budget.

. Developed and implemented advertising and public relations plans that

resulted in an average of three hundred leads per month.

. Led cross-departmental teams in the design, development, and full-scale

market launch of new products.

. Key member of strategic management team. Contributed to short-term and

long-term strategic planning.

. Developed pricing strategies for all products.

. Trained sales people on all products, pricing, and selling strategies.

. Developed and implemented trade show strategies.

. Directed outside agencies in developing and implementing advertising and

public relations campaigns; design and build trade show booths; develop

point-of-purchase displays; produce videos; and conduct market research.

. Developed lead fulfillment process that reduced costs by 50%.

Software PROFICIENCIES

. Word

. Excel

. PowerPoint

. Project

. FileMaker Pro

. Photoshop

. Illustrator

. InDesign

. Windows and Mac OS

Education and Training

California State Polytechnic University, Pomona, California

. BACHELOR'S DEGREE

Additional Professional Development:

REAL PROJECT MANAGEMENT; SYNERGIST, 2003

Strategic Pricing; California Institute of Technology, 2002

Critical Thinking ; AMA Center for Management Development, 1997

Contact this candidate