Editorial & Content Development

Cindy Schwalb - Editorial, Production, Marketing Specialist (Web/ Print)

************@*****.*** 1105 Crab Orchard Dr., Apt 2b, Raleigh, 27606

Cell: 703-***-****

Qualifications

. 12+ years of editorial management experience in book, magazine and web

publishing.

. 6 years of experience with HTML and content management systems

. 7 years of experience with Photoshop and Quark/InDesign

. 2+ years of combined experience in health coaching, food and health

education, workshop development

. Excellent communication and interpersonal skills

Primary Education

. Bachelor of Arts, Liberal Arts, The New School, New York, NY, January

1997.

. Undergraduate Studies, Biochemistry and others, Virginia Polytechnic

University, Blacksburg VA

Certifications

. Qi Gong Practitioner Level 1 Certification, Supreme Science Qi Gong,

March 2012

. Health Coach Certification, SUNY Purchase; Institute for Integrative

Nutrition, New York, NY, April 2011

. Myers-Briggs Practitioner Certification, CPP Inc. through Otto Kroeger

Associates, Fairfax, VA, September 2007

Professional Experience

WELLNESS EDUCATION

Health Coaching and Wellness Workshops, Columbia, SC

September 2010 - September 2012

Coached private clients according to the Institute of Integrative

Nutrition's six-month program. Prepared and presented workshops and food-

tasting classes for corporate lunch & learn events, 14 Carrot Whole Foods

and the Chiropractic Wellness Center. A list of proprietary workshops,

including a 30-Day Whole Food Challenge, is available upon request.

Moved to Raleigh, NC to further education and experience in this field.

Currently taking prerequisite classes for a dual Masters Nutrition and RD

certification.

EDITORIAL & PRODUCTION

Freelance Electronic Content Specialist, Copywriter, SEO Specialist

June 2009 - Present

Current

o Irregardless Caf & Catering, Raleigh, NC

Responsibilities: Develop and implement social media marketing &

online promotions, manage and produce two websites, newsletters,

blogs. Increase online reach and traffic that translates to

measurable increase in business. Build and refine e-mail list.

Past Clients Included

o Patch.com, New York, NY

Responsibilities: Interview business owners, photography,

directory listings.

o Strom Law Firm, Columbia, SC

Responsibilities: Consult on Web content strategy, editing,

copywriting, SEO/SEM, web marketing, social networking and PR

for the launch of ten websites.

o Simon & Schuster, New York, NY

Responsibilities: Oversee digital syndication of financial book

content; copywriting heds and deks, SEO strategy.

o AOL, New York, NY

Responsibilities: Develop content, how-to guides, interview

experts for AOL Real Estate.

o Dulles Glass & Mirror, Manassas, VA

Responsibilities: Assist glazing company with establishing a

national e-commerce website through content development,

branding, product descriptions and search engine optimization.

o Sweet Amber, Reston, VA

Responsibilities: Assist candle, soap and gift company with

establishing a search presence for their product arena through

copywriting, product descriptions, branding and search engine

optimization.

Kiplinger's Personal Finance, Washington D.C.

November 2007 - June 2009

Online Editor/Content Coordinator

Responsibilities:

. Worked with the editors and writers to manage synergies between the

print and online editions, create more enhanced, interactive features

targeting audience engagement, build special guides and manage two site

channels.

. Set and managed SEO goals, conferred with business development team to

analyze and build third-party partnerships.

AOL Money & Finance, Dulles, VA November

2005 - November 2007

Programming Manager/Online Editor

Responsibilities:

. Co-led on Welcome Screen features programming, built content packages

and interactive features and created proprietary content.

. Blended commerce, partner, traffic and cross-promotion goals and

requirements within packages.

. Performed search engine optimization and managed assigned financial

departments and photo search and editing.

AOL, Dulles, VA November 2004 -

November 2005

Internet Media Developer/Contractor

Responsibilities:

. Support Welcome Screen team, publishing, scheduling and copy-fitting

scripts.

Book Club Magazine, Brooklyn, NY November 1998

- October 2004

Managing Editor

Responsibilities:

Managed the editorial and production processes of a nationally distributed

monthly book review magazine and a staff comprising five full-time

employees and more than 20 freelancers.

Developed editorial calendar, assigned features and interviews.

Achievements:

. Revitalized and redeveloped magazine (formerly Romantic Times) to

increase appeal to wider audience and grow advertisers.

. Initiated program to support new writers.

. Conceived and managed non-profit book drive for women's shelters.

Byron Preiss Visual Publications, New York, NY

May 1997 - June 1998

Assistant Editor/Book Packager

Responsibilities:

. Developed non-fiction books from concept to print-ready mechanical

including conceiving and writing book proposals, drafting contracts,

securing permissions, line editing, art research, hiring freelancers.

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