Marketing Manager

Resume – Creative Marketing Professional

Allen Taylor Duck

*** ******* ** ****

Ramer, Tennessee 38367

Primary: 901-***-**** Home: 731-***-****

E-Mail Personal: ********@****.*** E-Mail Home: *********@*****.*** or ********@*****.***

Introduction

I am accomplished in creating and developing original Marketing concepts and selling propositions from start to finish for uniquely challenging products and services. I have successfully created many industry-leading, creative support materials, collateral, selling tools, literature, presentations and marketing programs in support of these concepts. I am a self-starter comfortable with cross-functional problem-solving and am ready to hit the ground running to effectively define and satisfy management needs and market expectations.

Professional Background

I. A. Duck MarketingPRO -- Ramer, TN – From March, 2009 To Present

Independent creative concept, copy and project development consultant established to assist individual businesses with the conceptualization and creation of marketing ideas and promotional materials

Creative Marketing Consultant – Most Recent

• Brochures – Commercial, Business and Consumer products.

• Advertising – Trade and Consumer

• Product Presentations

• Artwork Development and Supervision – Layout, Design, Logo Creation

• Print Brokerage and Supervision

• Display Program Design and Development

• Social Marketing Concepts

II. Heartland, Inc. – Booneville, MS – From February, 1992 To November, 2008

A major, highly marketing-intensive, manufacturer of building

products for the wholesale and retail building and remodeling industries

Advertising, Promotions, Marketing Manager – 17 Years

• Full responsibility for Heartland’s corporate advertising, promotions, customer communications and marketing

• $1,000,000 plus budget management and oversight.

• Development and maintenance of collateral materials and sales aids – literature, selling sheets, product catalogs and directories, sample cases, product sample packs and demo cases.

• Product concept development and branding.

• Heartland corporate brand identity maintenance.

• Specific development and maintenance of branding identities for Heartland products.

• Concept development, coordination and direction of art and production activities of Heartland’s advertising agency.

• Creation, Supervision and Maintenance of the Heartland corporate website. One of 4 websites I have created during my tenure with Heartland.

• Development, coordination and direction of all public relations, publicity and product press release activities to the public, the trade media and the industry.

• Establishing and maintaining on-going media relationships.

• Creation, Coordination and Direction of corporation displays and trade show activities, including separate display program for Heartland 25-man sales force and 390 independent wholesale distributors.

• Coordination and direction of activities of Heartland’s trademark attorney and maintenance of all Heartland trademarks for products and specially branded product features as well as patents.

• Active participation directly with the retail and wholesale marketplace to create marketing and promotion assistance to individual Heartland customers – distributor and dealer – as needed for their own custom marketing initiatives.

• Purchasing cost efficiency and development coordination for all sales and marketing related printing, audio and video production and free lance art projects.

Other Heartland, Inc. Corporate Responsibilities –

ISO Management Representative for Heartland’s Quality Management System

• Coordinated activities of 25-member ISO Internal Auditing Team

• Represented management every 9 months for external audits of the Quality System Audits to maintain ISO certification

• Re-wrote Heartland’s ISO Quality Manual and ISO Quality Procedures and Work Instructions pursuant to obtaining successful upgrade to ISO 9001 – 2000 upgrade with zero non-conformances.

Member of Heartland’s Product Development Initiative Team

• Responsible for the development and implementation of new products and the upgrading

and improvement of existing products.

Member of Heartland Discovery Team

• Responsible for the development and maintenance of 1-year and 5-year Quality Plans for

internal continuous improvement

Corporate Honors –

Only two-time recipient of Heartland’s Customer Service Champion Award as selected by the Heartland Customer Service Department for services rendered in support of the CRM mission.

(Please see Attachment 1 for Client List)

III. Merrill Kremer Advertising Agency, Inc. – Memphis, TN – From July, 1979 To February, 1992

A well-known regional advertising agency founded in the community in 1921 specializing in the national and local commercial, industrial, retail and trade marketing needs of local businesses

Creative Director – 13 Years

• Produced original creative concept and copy development for a wide variety of consumer and trade clients in all advertising media including: newspapers, consumer and trade magazines, radio, television, outdoor, direct mail.

• Provided copy development and design supervision of product specification literature, presentation brochures, collateral materials and catalog sheets for a variety of industries.

• Initiated creative direction and supervision of art department activities for my creative projects.

• Provided hands-on product arrangement, set preparation and photography supervision for photo sessions in-studio and on location.

• Wrote, produced and directed Radio and Television commercials.

• Supervised all aspects of the print production processes for brochures, catalogs, ad reprints, billboard paper, etc.

• Researched and coordinated local and national media placement.

• Managed talent and model casting for audio, video, photography and print projects.

• Provided client contact and service representation including presentation of concepts and materials.

(Please see Attachment 2 for Client List)

IV. Freelance Copywriter -- Memphis, TN – College Graduation To June, 1979

Contracted with local advertising community to provide copywriting services for individual client needs

Creative Copywriter

• Specifically contracted writing projects:

• Advertising

• Brochures

• Presentations

• Circulars

• Direct Mail

Education

Bachelor of Arts – Advertising Journalism –

The University of Memphis

Second Language -- Spanish

Personal Honors and Awards

President – Journalism Alumni Association – University of Memphis

President – The Exchange Club of Memphis

Exchangite of the Year

Director – Tennessee District Exchange Clubs

Outstanding District Director – Tennessee District Exchange clubs

Editor – Best Bulletin Award – Tennessee District Exchange Clubs

Publicity Chairman – Crime Prevention Week – Memphis and Shelby County

(Attachment 1)

Heartland National Customer Base Served (Partial List) -- Independent Wholesale Distribution, Lumberyards, Stocking Pro Dealers, Retail Dealers, Installation Contractors, Residential Builders, Multi-Family:

Wholesale Distribution

Bradco Supply Corporation

Norandex Distribution, Inc.

Midwest Siding Supply

Lansing Building Products, Inc.

84 Lumber Company

Southern Siding Supply

Eastern Aluminum Supply Co

North Country Distributors Inc

Perry Distributors Inc.

Mid South Building Supply - VA

Short’s Siding & Patio Supply

Certified Builders Wholesale

MRV Siding Supply

Eastside Lumberyard Supply

Lumbermen’s Merchandising Corp

Weyerhaeuser Company

Shelter Distribution, Inc.

Rudy’s Building Supply

Bruce Burton & Company

Wholesale Vinyl & Aluminum

Jordan Building Company, Inc.

BBP, LLC

American Wallzone, LLC

R.J. Wholesale, Inc.

Banner Supply Co., Inc.

RG Miller

Sipe Lumber Company

American Wholesale Bldg.Supply

Mid South Building Supply - MD

Edco Products, Inc.

Prince Corporation

Bi-State Building Products

General Siding Supply

Elkhart Siding, Window & Door

Zeeland Lumber & Supply Co.

Standard Lumber Company

Superior Siding Supply, Inc.

The Vinyl Depot, Inc.

All Seasons Siding & Guttering Suppliers, Inc.

Sigue’s Wholesale Bldg. Supply

Midwest Wholesale Materials

Ken Shadle Aluminum Products

M.V.P. Supply Company Inc.

Consolidated Metal Products

Coons Supply Inc.

Wake Supply Company Inc.

Milwaukee Builders Supply, Inc

Bensons Oakland Wholesale

Area Vinyl Siding Distributors

Rising Star Wholesale

PAL Industries

Benthall Brothers, Inc.

Wholesale Siding Supply, Inc.

Maxey Building Products, Inc.

Lumbermens, Inc.

Quality Rfg. & Siding Supplies

Cornett Aluminum Construction

Lowe’s Aluminum And Vinyl Co.

Fleming County Barns, LLC

Rinker Materials Corporation

Thomas Metal Supply

Better Built Lumber & Supply

Tri-State Wholesale, Inc.

Missouri Insulation & Supply

Bi-State Building Products Of And., Inc.

Roofing Supply, Inc.

Agri Supplies & Services Co.

Mullins Enterprises, Inc.

Style Building Supply

Corinth Brick Co.

Rhoades Building Products, Inc.

Lexington Glass & Aluminum

Zaleski Vinyl Outlet, Inc.

Home Xterior Building Supply

Gilbert Supply Co.

Colorado Siding Supply

Bi-State Building Products, Inc., Duncan

T.J.T., Inc.

Kroll Siding & Supply, Llc

Salvino Building Supply, Llc

Vinyl Siding Depot, Inc.

American Distributors, Inc.

All Phaze Roofing & Siding Supply

Hanson Building Materials, Inc

Niagara Aluminum

Pacific Building Products

Hobart Lumber Company

Midcor Supply

American Siding & Window Sys

Advance Aluminum

Falcon Distributing

Siding Window Warehouse Plus, Inc.

Total Solutions Construction

Dutch Building Center

A.B.C. Supply Co., Inc.

Advanced Exteriors, Inc.

Infinite Building Products, Inc.

Sachem Building Supply

American Building Products,Llc

American Exterior Design Llc

Archer Lion, Inc.

American Wholesale Supply, Tn

Arnold Mullins Company

Astro Building Products, Of Ann Arbor, Inc.

Badger Corrugating Co. *

Badger Building Supply, Inc.

Appalachian Wholesale Supply Of Chattanooga, Inc.

Belletete’S Inc.

Beyer Bros. Metal & Roofing Supply Co., Inc.

M & J Wholesale Lumber Co.

Big State Remodeling

Commonwealth Building Products

Contractors Siding Outlet, Inc

Crafty Beaver Home Center, Inc

Building Warehouse

Eastern Aluminum Supply Of Va

Exterior Products, Inc.

F. M. Weitzen Co., Inc.

Findlay Siding & Bldg Sup.

Genesis Distribution, Inc.

Greater Dallas Wholesale

Heartland/Ted Lansing Whse

Progressive Foam Technologies

Homeworx

Heartland Building Solutions, Llc

Insulation Dealers & Supply Co

K & B Builders

Krs Roofing Supply, Llc

K. Hovnanian Summit Homes Llc.

Kleet Lumber Company

Lake Tippecanoe Siding Corp.

Lyf-Tym Bldg. Prodts. Co.,Inc.

Nailite International, Inc.

Metals Usa Building Prod. L.P.

Northwest Whsl. Const. Supply

New Castle Building Products

Richards Building Supply Co.

Ro-Mac Lumber & Supply

Robosson Supply, Inc.

Siding Sales, Inc.

Sunrise Building Supply, Inc.

Senff Wood Products, Inc.

Stoll & Stutzman Inc.

Sawhorse Lumber & More, Inc.

Swift Construction & Supply

Timberline Building Prod. Dist

United Unlimited Sales, Inc.

Wheeling Distribution Center

Warsaw Siding Supply Company

Home Warehouse, Inc.

Wilmes Windows Mfg Co

Yoder’S Vinyl Co Cephas Yoder

Appalachian Whsl. Supply, Inc.

Retail Dealers

All Around Siding

Fox Siding & Windows

Windows America (Amer. Win. & Sd.)

Windows America --The House Agency

Norwood Home Improvement

Van Wieren Siding, Inc.

All-A-Bout Roofing, Siding, Windows, D

Campbell's Quality Exteriors

Hilario & Farias

Whitman Construction LLC

Cardinal Roofing & Siding

Keith G. Roy Home Improvements

Professional Siding, Inc.

South Valley Siding

Taylor Siding Co., Inc.

Precision Vinyl Works

We Do Vinyl

Archer's Siding, Inc.

C & C Siding, Inc.

Steve Byrd Construction

East Shore Glass, Inc.

Dixie HomeCrafters

Greenville Vinyl Siding Company

Window King of Sanford

K & B Builders

Banner Exteriors

Mastercrafters

Roberson's Home Improvement

On Top Of It Roofing and Siding

Dave Widmeyer Co.

Meads Aluminum

Ken's Home Improvement

APF Aluminum, Inc.

Garden State Roofing & Siding

Shaffer Vinyl Siding

Custom Siding And Gutter Co., Inc.

Pride Home Improvement

Golden Eagle Contracting

Guidry Siding Specialties/Quint McCord, Inc.

Windows Windows, Inc.

Precision #1 Contractors

Lifetime Exteriors

Energy Savers Of America

Tortorice Contractors, Inc.

Atlantic Vinyl Siding, Inc.

American Quality Exteriors

MJ Tompkins Construction & Vinyl

Eastern Exteriors, Inc.

Scalia Construction & Home Improvement Co., LLC

Missouri Siding & Window

Lifetime Exteriors

Nationwide Vinyl Siding

Southern Siding & Soffit

Permalar

Robert R. Thomas Construction

Robertson Construction

Midwest Construction Co.

S. Stalzer Home Improvement

Traditional Siding & Contracting

The Great Southern Contracting Co.

3M2 Construction Services

American States Home Improvement

Wagner Construction Co., Inc.

Blitz Exteriors

Donovan & Company

Summit Siding & Raingutter

J&J Home Improvement

Home Exterior Concepts, Inc.

Long Island Window & Siding

SFI Remodeling & Home Improvements

Morecraft Construction, Inc.

Classic Exteriors

Dan Fulmer Co.

GMS Builders

Helgeson Construction

Hometown Builders

Kewit Construction

MH Construction

Northland Home Construction

Scholze Construction

Elite Custom Exteriors

Warburton's, Inc.

Carolina Builders, Inc.

Tarheel Builders

W. Harvey Hill Construction Company

Ken Mullin Home Improvements

Advanced Remodeling & Mgmnt. Corp.

Huston's Home Improvements, Inc.

Sidex Corporation Of Ohio, Inc.

Advance Aluminum Co.

Lake Tippecanoe Siding & Window Co.

Larson Siding

Merritt's Valley Home Impr., Inc.

Mid-City Builders

Northern Aire Aluminum, Inc.

Rife Exteriors

Win-Dor Systems, Inc.

Brandau Construction

Welch Construction

RAMCO -- Remodel America Corp.

Ray's Siding Company

Heldman Siding Co.

S & S Renovators, Inc.

Eiseman Construction Company, Inc.

New Life Home Improvement Company

Maz Construction, Inc.

Mill Creek Home Improvement

American Building Contractors, Inc.

Anderson Roofing & Construction

Action Siding, Inc.

Newt Construction

Blue Ribbon Roofing & Siding

Sochor Home Remodeling

W.J. Golle Custom Exteriors

Tidewater Exteriors, Inc.

Langley Installs

Medicine Elk Vinyl Siding/Roofing

Jack Sprague LLC

Leon Home Service

Dave Constable Home Improvement

Siding For Less, Inc.

A S Mik Associates

Heartland Construction & Materials

Siding Distributors of New York

Sunrise Remodelers & Builders

T & A Contracting

Northside Roofing & Siding

Arndt Construction

Mr. Roof

All American Ent., Inc.

All American Siding, Inc.

Waymire & Son, Inc.

Lasting Exteriors, Inc.

Superior Exteriors

Whitestone Home Improvement, Inc.

Everlasting Exteriors LLC

Cipriani Builders

Horn's Construction

Valentino's Construction

Weather Tamer Windows & Siding

Jacqueline Home Remodeling, Inc.

American Siding & Window Systems

Top Gun Contruction

Custon Vinyl and Glass

Oregon Siding Mart

Great Lake Roofing

Tra-Mar Construction

Empire Home Builders, Inc.

A's Exteriors, Inc.

Dome Construction Co., Inc.

Cavanagh & O'Brien Home Impro.

K & A Contracting

House To Home Remodeling

Georgia's Best Contractors

Apple Enterprises

Napco Painting, Inc.

D & D Exteriors, Inc.

AAA Exteriors & Remodeling

Exterior Home Improvement, Inc.

Sterling Window Systems, Inc.

New Look Vinyl Siding

Premier Roofing & Siding Contractors

Northwest ReDevelopment

Riding Siding, Inc.

WCI Group, Inc.

Custer Siding And Home Improvement

Chris Donovan Assoc., Inc.

Windows Direct

NuView Design LLC

Terry Sullard Siding & Window Co.

R&R Home Improvement

Tom Woods Home Improvement

Tabish Construction

P.A.S. Services

Approved Construction & Design

K.A.B. Services, Inc.

Custom Siding, Inc. .

American Thermal Tec

TLC Home Improvements LLC

American Dream Vinyl Co.

Custom Siding/Window Solutions LLC

NW First Choice

Carma Remodeling, Inc.

Metro Home Improvements

Affordable Window & Siding

Jay's Siding & Windows

JP Siding

Boyd's Custom Home Improvements

Admiral Home Concepts

Sigma Exterior Remodeling

ATR Siding & Seamless Gutters

WaterTight Exteriors, LLC

DuraMax Siding & Windows

AJS Siding & Roofing

John DeAngelis & Son

E. Barruffe Siding

Remodeling Plus, Inc.

American Home Exteriors

Home Sweet Home Exteriors, Inc.

A Construction, Inc.

Quality Aluminum & Vinyl Installers

Premier Exteriors LLC

Metro Home Improvements

Bosteter Windows And Siding

NuHome Corporation

The Reynolds Renovations Co.

CWF Improvements

George J. Keller & Sons LLC

Wisconsin Interiors & Remodeling

Four Seasons Exteriors

Allen Exteriors, Inc.

WeatherTite Windows

McDowell, Inc.

Robinson Construction

Apple Home Improvements

Affordable Exteriors

Westside Building Supply

Choice Remodeling

Gibson General Contracting

Creative Energy Corp.

WeatherBeater Products

Empire Windows & Siding

OCC Group

R & L Siding & Window

Michon Siding & Windows

Cape Fear Home Improvement

O'Rourke & Sons

Chuck Ross Construction

American Home Contractors

Coastal Exteriors

(Attachment 2)

Ad Agency Client List – This Is a List Of The Companies/Industries I Have Served With Advertising And Marketing Creative Services As Merrill Kremer Advertising Agency, Inc. Clients:

Distribution –

Ideal Chemical Co. – Chemical and Laundry Supplies

O’Neil Distributors – Sunglasses and Cosmetics

Harnden & Thornton – Agri-Chemicals

AT Distributors -- Carrier Air Conditioning

Insurance –

E. H. Crump & Co. Insurance Agency

Crump Aviation Underwriters

Crump Excess/Surplus Lines

Crump Benefits

E. H. Crump Companies, Inc.

Treadwell & Harry Insurance Agency

Telecommunications –

Steven K. Taylor & Associates

Telecommunication Systems of America

Cellular One of Memphis

Financial –

First Federal Savings & Loan

The Bank of Greenwood – Mississippi

Murdock Acceptance Corporation

Automotive –

Foster Pontiac/Mazda

Foster AMC/Jeep

Pontiac Dealers Association of Memphis

Buick Dealers Association of Memphis

Manufacturing –

Master-Bilt Products – Refrigerated Display Cases and Warehouses

Steelcraft Corporation – Industrial Air Filtration Systems

The Jordan Companies – Aluminum Windows

Kraft Food Ingredients – Food Products

Services –

Commonwealth & Associates – Healthcare Computer Programming

Film Transit – Regional Trucking and Package Delivery

Mechanics Uniform Service – Commercial and Industrial Uniform Programs

Milton Q. Ford & Associates – Media Properties Brokerage

Retail --

United Paint Company – Consumer and Commercial Paint Stores

Duck’s Carpets – Consumer Carpet Stores

Turner Dairies – Milk, Ice Cream and other Dairy Product for Regional Home Delivery and

Grocery Stores

Community –

Memphis Symphony Orchestra

Exchange Club of Memphis

Other –

WREG-TV Memphis CBS Affiliate – Special Projects

Keywords: Advertising Manager, Marketing Manager, Marketing Director, Communications Director, Promotions Manager, creative copywriting, collateral materials, brochures, catalogs, marketing, concept development, brand management, cross-functional capability, freelance contractor, launch, strategies, marketing, product launch, brand, brand strategy, strategic marketing, media planning, repositioning, brand management, creative development, marketing programs, competitive analysis, new product launches, incremental, marketing activities, marketing plans, promotional programs, business unit development.

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