Ron Peters Product Manager Resume

Business Development + Global Management + Leadership

Highly accomplished product manager with domestic and international experience in Product Marketing, New Product Development, Program and Engineering Management. Proven track record in developing and promoting complex systems, driving revenue growth, expanding market share and increasing competitive advantage.

Core Competencies

* Leadership * Customer Intimacy * Outsourcing

* Product Management * Team Builder * Market Research

* Requirements Definition * Product Launch * Sales Channel Management

* Pricing Models * Technical Spokesperson * Value Proposition

EXPERIENCE HIGHLIGHTS:

Cascade Microtech, Portland, OR 1995 to 2008

Product Marketing Manager 2007 – 2008

Controlled the inbound and outbound marketing for the Summit, Alessi and M-Series product lines accounting for $10M in company revenue.

Increased market share, revenue and profitability of 150mm and 200mm probe stations. Directed resources across departments in support of product line(s). Performed market research to establish price points and value proposition. Supported a global sales channel. Developed product messaging consistent with value proposition and corporate brand image. Created product roadmaps to cultivate new markets.

Major Contributions

* Generated all new region specific collateral for the M-series product line

* Trained world wide sales channel via webinars and on-site training sessions

* Created joint development products with ASPs from $100k to $400k

* Initiated strategy to halt erosion and increase sales from 80 units/year to 100+ units/year in the 200mm test space

CoDevelopment Program Manager 2005 – 2007

Managed multiple codevelopment programs with internal and external teams – domestic and international – in driving new business opportunities and improving gross margins.

Key contributor for company’s outsource strategy. Identified and qualified external development partners. Performed partner due diligence, contract negotiations and ongoing relationship management. Led programs with external ODM partners for company branded products as well as internal teams for OEM opportunities.

Major Contributions

* Created new CoDevelopment Program Manager position within the company

* Successfully led technology transfer of $2M microscopy product line

* Won the Test and Measurement Best in Test Award for 2007

* Acted as program manager, project manager and engineering lead for international project team developing new M150 product line

Manager, New Product Development 1999 – 2005

Served as leader and drove the direction of the New Product Development group.

Managed 10-15 direct reports and supervisors across multiple disciplines in engineering, project management, design / drafting and model shop. Participated in the strategic planning of all product lines. Accountable for the execution of tactical operating plans and department budget. Managed dynamic resource requirements through hiring of engineering consultants. Provided salary and performance reviews.

Major Contributions

* Led new product development and sustaining engineering activities for six product lines generating $60M (80%) of company revenue

* Developed custom configurations for multiple system orders in excess of $500k

* Initiated project management function within the company

Senior Mechanical Engineer 1995 – 1999

Provided technical engineering and innovation to Engineering Products Division in support of NPI platform projects.

Principal team member throughout entire product life cycle from concept, prototype design and build, first system installations, production and end of life. Direct customer interaction with worldwide training and service support.

Major Contributions

* System architect and lead engineer on $200k system generating $12M in revenue

* Project manager and lead engineer on a $4M joint development program

* Installation of first automated test platform in Japan and North America

* Awarded multiple patents for innovative test chamber design

Synektron Corporation, Portland, OR 1992 to 1995

Test Systems Engineer

Served as mechanical project engineer for hard drive spindle motor test equipment.

Translated written customer specifications into production line test equipment. Built and qualified test equipment for export to Japan and China mass production facilities. Successfully transferred production line to Japanese volume manufacturing location.

Watkins-Johnson Company, Scotts Valley, CA 1989 to 1992

Mechanical Engineer

Served as mechanical project engineer for automated wafer handling systems.

Engineered systems incorporating robotics, fiber optic and proximity sensors, pneumatic, servo and stepper motor control systems. Generated quotes for complex automation subsystem projects. Wrote mathematical positioning algorithms to automate calibration of three-axis vacuum robotic cluster tool automation hub.

EDUCATION and AWARDS:

CalPoly, San Luis Obispo, CA

BSME, Magna Cum Laude

AeA coursework for Executive Management, Finance, Negotiations

United States Patents: 5963027, 6002263 (Continuation Patents: 6252392, 6288557, 6362636, 6489789, 6639415, 6842024, 7190181, 7250752, 7436170)

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