Marketing/Admissions Director

We are seeking a Marketing Professional to join our team! The purpose of your job position is to develop, coordinate, and implement a marketing plan with clear objectives based on the facility's strengths and meet and exceed the monthly goals of increasing facility census with appropriate ratio mix of Medicare, Medi-Cal, managed care and private payer in accordance with current federal, state and local guidelines that govern the facility and as directed by management and/or the Administrator.

The Marketer will treat each patient fairly, kindly, and show them dignity and respect. They will refer to each patient by their name. They will communicate clearly, empathetically, and effectively when speaking to patients, family members, visitors, all staff and governmental agencies. They will work cooperatively with facility multidisciplinary team to determine if potential patients meet facility acuity and financial requirements. They will be committed to always doing the right thing.

Marketing Director Requirements

Minimum of 1 year of marketing/admissions experience in Skilled Nursing.

Previous experience in marketing or other related fields

Strong leadership qualities

Primary Marketing Director Responsibilities

Collaborating with the Administrator to ensure census goals

Submitting a weekly calendar of scheduled marketing appointments to the Administrator

Making daily contact with acute care case managers, social workers, discharge planners and physicians

Managing patient family relationships and meeting with them upon admissions to ensure the completion of facility required admission paperwork

Assessing potential patients in the local hospitals and answering their questions about the facility

Maintaining a database of physician and case manager contacts and profiles

Participating in local community events to promote visibility and increase facility's census

Following operational budget

Attending stand-up meetings every day

Overseeing inquiries from physicians, hospital discharge planners, etc. and respond to all referrals within 15 minutes of receipt

For PDPM compliance, ensuring all new admissions to the facility have proper documentation discharge summary, therapy notes, nursing notes, and medication list

Keeping updated with Medicare/Medicaid regulations governing admission and discharge requirements

Reporting any occupational exposures to blood, body fluids, or other hazardous materials to a supervisor immediately

Protecting each patients/residents file and data with confidentially per HIPAA standards

Abiding with all facility policies and procedures including not disclosing user ID codes and passwords

Every effort has been made to identify the essential functions of this position. However, it in no way states or implies these are the only duties you will be required to perform as directed by management. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position

Other duties may be assigned

PAY SCALE: $30-$40

Depending on a number of factors, including, but not limited to location, regularly scheduled work shift, knowledge, skills, experience, and expertise.

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