Senior Manager - Digital Marketing

Position Summary:

QuantInsti is searching for a digital marketing leader. Our Senior Manager of Digital Marketing is responsible for developing and implementing strategic and integrated outbound digital marketing initiatives for QuantInsti. This leader will create and manage a talented digital marketing team to identify and reach desired target audiences and deliver quality leads to our sales organization. This role is responsible for using data analytics to continually optimize and manage our corporate website, digital marketing efforts, social media, database, and support team while partnering with our sales organization.

This role will provide direction and assistance in all areas of digital marketing strategy and execution. This role is responsible for developing and driving digital marketing strategy, website development, paid media, email marketing, and SEO marketing trends, using best practices to serve the objectives of the organization and adjusting as necessary.

This role is an integral part of a highly collaborative and effective cross-functional marketing team, so exceptional communication, collaboration and problem-solving skills are required attributes. As digital marketing strategies and best practices change quickly, this role requires high attention to detail and operates with a high-level of authority and autonomy to make frequent and daily decisions, based on data analytics, to optimize digital marketing programs and campaigns.

Responsibilities:

Works cross-functionally to effectively launch programs with digital channel partners

Effectively segments and targets desired target audiences and verticals

Sets benchmarks and regularly reports on success metrics for management review

Effectively manages vendor partnerships and contracts

Responsible for paid media strategy and execution (paid ads and content syndication)

Responsible for creating and executing a digital marketing strategy that's laser-focused on achieving sales targets and broader Company objectives

Manages and optimizes digital marketing budget

Responsible for building successful campaigns from start to finish including strategy, landing pages, tracking, implementation, execution, and reporting

Ensure that marketing leads from campaigns are being passed correctly and tracked properly

Follow brand standards and have an eye for details that make digital content stand out in the crowd

Partner with the Director, Product to strategically deliver content to the right audience through the right channels at the right time

Promote and demonstrate the behaviors consistent with CoreSite's culture and values

Measures ROI and budget spent and customer engagement using qualitative and quantitative metrics

Participates in planning and analysis of digital analytics to optimize campaigns and create reports for distribution

Requirements

Knowledge, Skills, & Abilities:

Ability to independently handle a channel (PPC, SEO, SEM) and show growth

Skilled in Google analytics measurement and management

Strong understanding of the website development process and can manage timelines, agencies, project scope and budget to ensure on time execution

Skilled in hiring, mentoring, and managing a team, while fostering a both team and cross-collaboration

Ability to optimize programs on a regular basis to optimize ROI and report on campaign progress

Ability to identify and manage agencies to execute website enhancements, meet goals, and timelines

Skilled in providing feedback on integrated marketing plans, contributing to strategy, objectives, KPIs, and has the ability to measure results using existing or new tools

Education and Experience:

Bachelor's degree in Digital Marketing, or equivalent experience, is required

5+ years of B2C digital marketing experience is required

5+ years of proven experience in SEO or PPC marketing is required

Strong understanding of lead flow and optimizing /tracking a buyer's journey required

Technical acumen and experience managing a B2C marketing technology stack (including SEMRush and Email automation) required

Experience working with various database and content management systems, such as LeadSquared, Ghost, etc

Must have an understanding of the technical workings of digital properties including but not limited to: HTML, CSS3, UI design, UX design, blogs, and analytic programs

Prepared to provide examples of previous campaigns and success criteria and example metrics

Compensation: INR 15,00,000 - 25,00,000 annually.

About QuantInsti®:

QuantInsti® was started in 2010, by the founders from iRage – a leading quant and algo trading firm in India. From its early days focused on bridging the industry knowledge gap in the field of high-frequency trading, we have come a long way in the last decade. Today, we have a user base from 200+ countries with a growth rate much over 50% year-on-year.

At QuantInsti®, we swear by our goal of revolutionizing the way people approach the financial markets by empowering individuals and institutions with bleeding-edge education and technologies. We offer high-quality learning experience and best-in-class courses geared towards a global audience in quantitative trading and investing. Our in-house developed technology aims to bring institutional-grade tools and platforms to democratize systematic and quantitative trading.

Why work with us?

At QuantInsti, we work at the cutting edge of FinTech and EdTech offerings. We work with the newest technologies with the goal of delivering the best experience to our users in a scalable manner, with high-performance and availability. If you love to be challenged intellectually, rest assured we have plenty of them for you. We follow an open and free work culture, where you are encouraged to ask questions, learn, and teach. We offer a fast-paced environment where you take ownership of what you design and deliver. If you are looking for a move where you will find a reason to wake up every morning and rush to work, come join us.