Sr. Copywriter

The Medline Campaign Creative team helps to enable sales growth, enhance customer relationships, and strengthen Medline’s reputation and equity within healthcare. We support our sales teams by providing compelling content across all channels.

You are a copywriting pro, someone who thrives on turning big ideas into concise, compelling content for integrated marketing campaigns, including websites, digital ads, emails, brochures, videos and more. You love writing about timely healthcare topics, medical products and services–all in a B2B environment. You live by the Creative Strategy Brief and leveraging SEO to connect more customers to our content. Collaborating with smart, engaged people comes second nature to you. And crafting the most compelling campaign message to the right audience–all to drive customer action–is your passion.

Work with a highly-skilled and strategic Creative Team, reporting to the creative director and partnering with design

leads and other writers to create engaging integrated marketing campaigns

Collaborate with client partners to better understand customers’ needs to help define key messaging and ensure the brief is clear

Translate complex, healthcare related information into engaging, conversational “tight” advertising copy that connects with our target audience–from healthcare workers to supply chain leaders

Write about a wide variety of healthcare products and solutions, aligning with the Brief and reflecting the Medline brand voice

Collaborate with design partners to concept and create breakthrough campaign tactics from website pages, emails and digital ads to videos and brochures, all driving customers to take action and build brand equity

Build web pages that drive engagement, and build our authority score, incorporating SEO into your marketing copy, beginning with the wireframe through to final copy

Strategically present your ideas to leadership, from concept through final layout, referencing the Brief and detailing how your work supports the strategy

Handle multiple tasks simultaneously with confidence and ease

Roll with the editing process and unexpected changes while meeting tight deadlines

Stay up to date on B2B marketing trends, best practices and other data reflecting customer behavior and an ever-changing healthcare industry

Building skills to integrate genAI software into existing workflows to increase efficiency (augment tasks)

Thoughtfully write and create engaging PowerPoint presentations targeting healthcare leaders

Demonstrate a passion for writing about Medline and its positive impact on the overall performance of healthcare operations

Education

Bachelor’s degree in Communications, Marketing, English or related field. Relevant Work Experience

At least 4 years copywriting experience writing marketing copy aimed at a broad audience. Preferred Qualifications

Relevant Work Experience

Copywriting experience within an advertising agency, in-house marketing department or medical related field.

Experience in controlling and coordinating concurrent projects, competing priorities and critical deadlines.