Head of Marketing

About DataTracks:

DataTracks provides a cloud-based software solution to help you prepare compliance reports for filing with regulators worldwide. DataTracks has been in business since 2005, provides software to prepare compliance reports in 26 countries, serves more than 23,400 clients, and has helped prepare more than 348,000 reports since inception.

Headquartered in Singapore, DataTracks is a global business enterprise with its delivery and development centre located in India and various sales operations in multiple countries across continents.

Website:

DataTracks: XBRL Tagging & Conversion Services for MCA Filing

National Consortium for XBRL, Business Reporting Standards

Certified for Quality (ISO 9001:2015), Information security (ISO 27001:2013) & Audited for ISAE 3402.

Work Location: Ramanujam IT Park - Taramani - Chennai.

Job Description:

Drive strategic marketing direction for DataTracks, build and collaborate with other marketing functions such as revenue marketing, brand marketing, corporate marketing, and field marketing teams.

Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.

Understand market trends, customer requirements, usage and buying behavior to better identify market opportunities and customer demand for DataTracks product offerings.

Define market segmentation and develop the right marketing strategy that maps to target buyer, business problems, and IT/Engineering initiatives aligned with the business opportunity.

Develop and own product positioning, messaging and value propositions that differentiate DataTracks solutions in the marketplace.

Translate product functionality and benefits into a go-to-market strategy.

Use customer and competitive research to influence product strategy and drive effective messaging.

Develop and own cross-team marketing campaigns and GTM process to ensure successful, integrated launches for new product features and solutions.

Educate sales, product management, and marketing team about competitive landscape and competitor offerings.

Craft engaging audience-specific marketing assets and content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers, demos, technical blogs and sales playbooks that can be utilized globally.

Create a customer reference program to engage our customers and to showcase customer success and value realization achieved using DataTracks.

Define and execute sales enablement strategy for sales/business development, field, solution architect and partner-facing roles.

Develop content and sales tools to accelerate conversion rates at each stage of the sales funnel.

Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption.

Drive key marketing initiatives with technical partners and channel.

Partner with the Marketing & Sales Development team to build and execute campaigns.

Conduct ROI/TCO analysis and develop content to help customers make the business case for DataTracks.

Develop and implement analyst engagement strategy and support industry analyst briefings.

Shape and execute DataTracks PR strategy.

Define team's strategy, budget, hiring and OKR's to build and measure team results.

Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.