Adobe Analytics Specialist

TV2 is seeking a talented Adobe Analytics Specialist to join our team. As an Adobe Analytics Specialist, you will play a crucial role in leveraging data to drive business insights, optimize digital marketing campaigns, and enhance user experiences across our digital platforms. You will be responsible for managing the end-to-end Adobe Analytics process, including data collection, analysis, reporting, and optimization.

Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems

Experience with all the aspects of Analytics lifecycle including design, implement and maintain digital analytics solutions and products

Oversee the delivery of digital analytics implementation projects, from KPI definition to data analysis and presentation.

Build dashboards and reports to enable various functional teams to make better, more informed decisions and be able to evaluate their performance.

Mandatory Skills Web development including JavaScript, jQuery

Strong understanding of JavaScript & Node.js & DOM manipulation, web markup, including HTML5 and CSS3

Expertise with tag management tools (DTM, Adobe Launch)

Make sure the tags are consistent on all properties

Manage Cost/server calls usage (minimize Adobe annual cost)

Help users with Admin tasks (new variables implementation, Launch new properties set-up, etc).

Validation/testing of tagging (will not validate everything since project teams do) - sanity check of tagging

Deep understanding of Adobe Mobile Services best practices for measurement plans and tagging in Mobile Apps.

Strong understanding of JSON structures and best practices.

Strong understanding of Native Mobile development standards

Experience with digital analytics QA tools such as Charles, Omnibug, Fiddler.

Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc

Requirements

University degree in Computer science or IT, or equivalent work experience.

Adobe Analytics implementation Expert, possessing one of the Adobe Implementation Certificates.

Experience with Adobe Analytics Tag Manager (Adobe Launch/DTM)

Knowledge of Adobe Analytics variables and their setup

5 years of experience of Adobe Analytics Requirements Gathering

5 years of experience of Producing Implementation Guides

5 years of experience of Adobe Analytics QA and debugging

Knowledge of JavaScript, HTML and CSS

Ability to create dashboards in Workspace (w/ segments and calculated metrics)

Knowledge of Adobe Analytics Admin Console (rights for different products, product profiles and user profiles)

Strong analytical, judgment and conceptual ability is critical.

Excellent communication skills and ability to interact with all levels of end users and technical resources.

Data and details oriented.

Autonomous and proactive.

Ability to provide ongoing insights on issues and initiatives.

5+ years' experience building dashboards and custom reports to derive business insights from raw data

5+ years' experience implementing tracking solutions in Adobe Analytics or Google Analytics

Solid understanding of HTML/JavaScript and Tag Management tools such as Adobe DTM (Bonus if you've coded before)

Knowledge of common web and mobile analytics best practices

Benefits

Type of job: Temporary Contractor - 1 year

Date candidate required: Immediate

Location: Ottawa, ON

Work hours are Monday - Friday, normal 37.5 hour week