PPC Lead

We are looking for a PPC Lead, specializing in running and optimizing user acquisition campaigns for social/casual games on mobile and desktop.

As part of the Performance Marketing team, you will be responsible for driving new player acquisition across our apps. The role entails creating, managing, and optimizing UA PPC campaigns on search engines (Google, Bing.) Display networks, and social media (Facebook, TikTok, Pinterest, Twitter) as well as influencers, etc.

What we need:

Working in the Philippines, Makati City

IT Company (Game/Blockchain/Exchange Project)

Responsibilities:

Achieve and exceed monthly/quarterly performance goals: FTIs, CPI, eCPI, ROAS and additional value metrics

Setup all advertising accounts and launch new player acquisition efforts in predefined markets

Plan, Manage and monitor the marketing spend utilization, to be effectively run between various sources according to

performance and scale potential.

Familiarity with setting up PPC testing to build up scale, including campaigns and ads A/B testing

Create PPC campaigns across various platforms and networks, working with internal stakeholders and team members such

as content, creative and BI.

Analyze performance according to internal KPIs and provide reports on performance metrics

Conversion uplifts through user journey, creative and copy analysis and optimizations

Take part in ASO / SEO efforts though keyword analysis and competitor analysis

Qualifications:

5+ years of hands-on experience in gaming PPC, preferably social gaming

Desktop and web advertising experience

SEO / ASO for the main app stores as well as Google Analytics, and Keyword research familiarity

Strong analytical skills, Excel proficiency and report building

Working knowledge of HTML, JavaScript, tracking technics and tag management -An advantage

BA in Economics/Business Management/Statistics/ Digital studies certificate

Fluent written and spoken English a must, additional languages - An advantage

Highly independent, fast learner, efficient and organized, proactive approach

Excellent people & communication skills

Results oriented, ability to constantly meet & beat goals

Salary : Open for Discussion / Negotiable

Other details to be discuss during the interview

Interested applicant may send their CV/Resume to

Message me on Telegram for more info: @hrj_000