Digital marketer (Social Media Expert)

Responsibilities

• Analyze user engagements (e.g. click-through and bounce rates)

• Report on web traffic from all social media

• Build and support SEO strategies, including optimizing keywords in content marketing projects

• Identify habits of our online customers and suggest ways to reach a broader audience

• Maintain a cohesive strategy across all platforms to increase our brand awareness

• Coordinate with our digital team and the Marketing department to design advertising campaigns

• Ensure timely responses to customers and followers’ queries and comments

• Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

• Research how emerging social networks and features can benefit our company

Requirements:

• Previous work experience as a Social Media Analyst, Social Media coordinator or similar role

• Hands-on experience with social media platforms and digital marketing campaigns

• In-depth understanding of SEO, keyword research and Google Analytics

• Experience with social media management tools, like Buffer and Hootsuite

• Familiarity with online content (experience with WordPress and content management systems preferred)

• Ability to identify target audience preferences and trends

•Excellent communication skills

• Time management and multitasking skills

• Additional qualifications in digital technologies or social media management will add plus points to your performance.