Outbound Lead Development Executive National
Description:
About Duratuf
We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai
Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.
We're on our way to 10,000 protected workplaces by 2035
About the Role
Demand generation engine of our national outbound motion, with India as your market
Research target companies in our focus industries and develop interest into sales-ready opportunities
Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar
Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority
Fully digital and desk-based, with no field visits
Research and Target
Identify and research target companies in India against the defined ideal customer profile (ICP)
Build and maintain target account lists
Map the decision-makers and buying committee in each account
Enrich and Maintain Data
Source and validate contact information using approved tools
Keep every prospect record in CRM accurate, complete and up to date
Pitch and Develop
Reach out by email, LinkedIn, phone and WhatsApp (where applicable)
Personalise every message and follow the defined sequences and cadences
Open real conversations with plant, EHS, safety and procurement buyers
Qualify MQL to SQL
Run a structured qualification against the criteria set by management and Sales
Capture buying signals and make an honest qualify or reject call on every lead
Understand each account's scope and potential
Fix the Meeting
Secure a genuine meeting or next step with Sales and hand over cleanly
Move real opportunities forward, not just pricing requests
Build Qualified Pipeline
Develop and maintain a qualified pipeline for Sales, with clear opportunity value
Keep the CRM Honest
Log every contact, activity, disposition and stage in CRM in real time
Feed the Loop
Track outreach and conversion metrics and join the weekly performance review
Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper
How Success Is Measured
MQL to SQL qualification against the agreed criteria
SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing
Pipeline value handed to Sales (for example, INR pipeline developed)
GP contribution from qualified opportunities that convert into orders
Requirements
Qualifications
Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development
Comfortable owning a daily qualification and calling number
Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them
Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar
Technical Skills
CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages
Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel
Can read an account's scope and potential
Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha
Functional Skills
Strong communicator with business buyers: clear, confident written and spoken English and Hindi
Comfortable with plant, EHS, safety and procurement contacts
Gets the meeting: moves a conversation to a fixed next step, not a soft maybe
Nice to Have
Experience in industrial, manufacturing, engineering, SaaS or B2B services
Exposure to technical / industrial products or PPE
Application
Include a link to your 90-second video introduction (questions are in the application form)
Benefits
Own the gate: the call on what is a real opportunity and what is noise is yours
Learn B2B selling properly: real discovery with real buyers and a real method
A mission that matters: every account you qualify moves a real plant closer to safe
Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur)
Everything runs on Zoho One