Digital Strategy Coordinator

Description

The Shipyard is a leading, independent marketing and communication agency headquartered in Columbus, OH, and San Diego, CA, that brings together talented individuals across the creative, communications, media, and digital landscape. Uniquely designed to Engineer Brand Love through a unifying approach of paid, owned, and earned channels, we work together to grow brands that audiences can't help but love.

Our family of brands, Fahlgren Mortine, TURNER and TinyWins, spans integrated communications, travel and lifestyle, and digital innovation, giving us the range and depth to deliver for clients locally, regionally and nationally.

Momentum is nothing without the people driving it. See who we are at before you hit apply!

SUMMARY

We are looking for a smart, experienced, and motivated Digital Strategy Coordinator to join our Columbus, OH team.

The Digital Strategy Coordinator is responsible for the directed execution, research, and documentation that support the Digital Strategy team day-to-day.

This role does the defined, repeatable work behind the team's deliverables: building tags to specification, entering redirect maps and schema fields, setting up forms and campaign parameters, running crawls and exports, pulling data into report templates, and keeping tracking and integration records current. The Digital Strategy Coordinator also researches tools, plugins, and vendors for the Director to evaluate, and backstops the Manager's work with development.

Working under the Director of Digital Strategy, who sets strategy, architecture, and tool selection, and alongside the Manager, who directs the day-to-day work, this role takes direction on scope and approach, executes with care, and raises questions and anomalies early. Publishing to live environments happens with Director approval.

This role is the entry point into the Digital Strategy practice, with a defined path toward independent builds, report ownership, and workstream support as platform fluency and judgment develop.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays), and the candidate must live near Columbus, OH.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

WHAT YOU'LL DO

Directed Builds & Configuration

Build and test tags, triggers, and variables in the tag management platform to Manager and Director specifications; publish only with Director approval

Carry out defined configuration and data-entry tasks in the client's content management system (CMS) and customer relationship management (CRM) platform: entering redirect maps, populating structured data and schema fields, setting up forms, and building campaign tracking parameters (UTMs) from the approved taxonomy

Verify what ships — tags, forms, redirects, consent behavior — against the spec on launches, migrations and rebuilds

Research & Documentation

Research platform, plugin and vendor options and document findings and trade-offs for the Director's selection and the Manager's implementation

Run crawls, exports and prompt sets for site, content and AI search audits and record results in the team's formats

Keep tracking specifications, tag inventories, and integration documents current as living records

Reporting & Data

Pull and assemble data from analytics and search platforms into recurring report templates; flag anomalies for review

Prepare charts, tables, and supporting slides for performance and campaign decks

Coordination

Track tickets, timelines, and open questions with developers, Media, Creative, and Earned teams on behalf of the strategy team

Prepare meeting notes, follow-ups, and status updates for internal and client check-ins

Individual Success Metrics

Accuracy & Quality

Builds, configurations, data pulls, and reports that pass review with minimal correction

Verification that catches tracking and page issues before launch

Turnaround

Consistent delivery against agreed timelines for builds, reports, research and documentation

Documentation & Research

Completeness and currency of tracking specs, tag inventories and integration records

Research the Director and Manager can make decisions from

Growth

Progress against a defined learning plan across the team's platforms and methods, and movement toward independent builds and report ownership

WHAT YOU'LL BRING

0-2 years of experience in digital marketing, analytics, web operations, or a related field

Curiosity about how websites, tracking, and marketing technology work, and excitement to learn new platforms quickly; we are technology agnostic and the digital landscape changes constantly

Comfort engaging with stakeholders at every level of technical comfort, from developers to client leadership

Clear written communication: turning findings, trade-offs, and meeting discussions into concise, useful documentation

Strong information retention: holding onto context and decisions across projects and bringing them forward when they come back around

Attention to detail and the discipline to follow written specifications, check your work against them before calling it done, ask when something is unclear, and take direction well

Organization to manage multiple tickets, deadlines, and open questions across teams at once, plus comfort in spreadsheets (Google Sheets or Excel) for organizing and summarizing data

Any experience in digital marketing, analytics, or web operations is welcome, including internships, co-ops, and relevant coursework

Bonus: exposure to Google Analytics 4, Google Search Console, Google Tag Manager, a content management system (WordPress, Drupal) or customer relationship management platform (HubSpot, Salesforce), basic HTML, or interest in AI search and generative engine optimization

WHAT YOU'LL GET

The overall target range of base compensation for this role is $55,000 - $60,000. Compensation offered will be determined by additional factors such as location and experience

Open PTO

Flexible work hours and remote work

Paid holidays + holiday closure between Christmas Eve and New Year’s Day

Company-paid medical, dental, and vision insurance

Life insurance and disability benefits

401k program with employer matching

6 weeks paid parental leave

Employee bonus referrals

Company-provided snacks and beverages (yes, beer/wine included)

… and lots more!

Requirements

Must be authorized to work in the U.S. without the need for visa sponsorship