Multimedia Communications Specialist

Multimedia Communications Specialist

The Ohio Education Association (OEA) is seeking a Multimedia Communications Specialist to lead the full production lifecycle of high-quality video and photographic content for use across internal and external communications platforms; use compelling audiovisual storytelling to amplify member voices, advance OEA's priorities, and promote public education and the education profession.

Essential Functions:

Operates professional-grade cameras, lighting, audio, and industry-standard editing equipment to create compelling photos and video content to support OEA's campaigns, initiatives, and communications strategies

Collaborates with other communications staff to plan and execute multimedia projects for a variety of uses

Serves as videographer and/or photographer on assignment at OEA events, capturing high-quality content, coordinating with internal and/or external staff to ensure effective coverage and delivery of content, and optimizing outputs for different platforms (social media, web, broadcast, print)

Facilitates creative and technical aspects of the development, production, and editing of video and photo projects, including developing concepts that align with OEA's messaging and brand standards, storyboarding, scripting, coordinating on-site coverage, capturing video and photos, conducting interviews, supervising contracted video crews as needed, editing, and sharing finished products with other staff for appropriate distribution

Works with local leaders, members, and OEA staff to identify and elevate compelling stories that further OEA priorities and highlights positive narratives about public education and OEA members across the state

Coordinates logistics for photo and video shoots in OEA headquarters and off-site locations, including school buildings around the state

Secures all required approvals and releases from members and locations, and maintains all related documentation

Maintains, organizes, and updates a digital library of video and photo assets for current and future project needs

Curates multimedia resources to distribute to statewide media outlets to support coverage of OEA activities and initiatives

Reviews existing research to understand audience preferences and industry trends

Maintains a high level of professionalism and accuracy in all communications and content

Ensures multimedia content adheres to legal, copyright, accessibility (e.g. captioning), and branding guidelines

Provides creative direction

Makes recommendations to appropriate OEA management staff for specifications and options of hardware and software needs to fulfill their job duties

Supports field operations, conferences, conventions, and/or Representative Assemblies as assigned

Serves as an assigned liaison, advisor, and subject matter expert, providing guidance and expertise in designated areas as assigned by management

Attends major conferences, workshops, etc. and other similar events in area of assignment and disseminates relevant information obtained at said approved professional training

Performs other duties as assigned by the immediate supervisor within the job description

Qualifications:

Bachelor's degree in journalism, digital media, digital marketing, communications or related field or comparable professional experience

Minimum 3 years' experience in video production or related field

Demonstrated understanding of digital and social media practices

Demonstrated ability for scripting, editing, directing, and producing video and television programming

Demonstrated experience in producing, directing, and editing video productions is preferred

High proficiency in verbal and written communication.

Ability to develop video content and transfer complex ideas into simple, direct prose and visuals

Familiarity with a web analytics platform (such as Google Analytics) and traffic patterns as well as social media analytics platforms (such as Twitter Analytics, Facebook Insights)

Thorough understanding and working knowledge of social media channels including Twitter, Facebook, Instagram, Pinterest, YouTube and Snapchat

Demonstrated ability to increase social engagement and growth through a variety of practices on media channels

Ability to work independently and take initiative in a dynamic environment

Ability to collaborate effectively and build relationships internally and externally

High proficiency in exercising good judgment and attention to detail

Ability to aid in the creative development of new digital content and securing strategic partnership with other content creators and platforms including outside vendors

Ability to use video editing software to create high-quality video from assorted source materials including still photos, archival video, and raw video among others

Willingness and ability to learn new skills in order to stay current on the latest digital media trends and platforms

Familiarity with the organization and operation of public schools as well as with the attitudes of school staff and the activities of their representative organizations preferred

Experience in public school teaching or employment and organizational leadership activities preferred

Benefits:

FICA Pick Up

Eligible for Medical, Dental, Vision FIRST DAY

PTO: 15 Holidays, Personal, Sick, Vacation, and Parental Leave

Retirement: 401K, Defined Contribution, HRA, FSA

Auto Allowance & additional reimbursements

Casual Work Attire & FREE Parking

Authority and Relationships:

Is responsible to the immediate supervisor; recommends policy and procedure changes to and through the immediate supervisor; determines priorities except as established by the OEA.

OEA is an Equal Employment Opportunity Employer. Consideration is given to all applicants without regard to age, ancestry, sex, race, color, creed, religion, sexual orientation, gender identity or expression, marital status, national origin, residence, disability, socio-economic status, military status, political affiliation, genetic information; on the basis of pregnancy, childbirth, or related medical conditions; or, degree of association activity.