Digital Sales and Marketing Associate

KickStart Technologies Job Description: Digital Sales and Marketing Associate Location: Nairobi, Kenya Department: Marketing & Communications Reports To: Marketing & Programs Coordinator Employment Type: 12-months contract, renewable subject to funds and performance Position Purpose: The Digital Sales & Marketing Associate will support the management of KickStart's digital marketing campaigns, working closely with a digital agency, with a key focus on digital lead management and conversion, customer engagement and WhatsApp chatbot management.

This is primarily a digital sales and lead-conversion role with creative content being produced by the marketing agency, and the Associate will work with the agency, track performance, and manage campaign spend.

Key Responsibilities 1.

Digital Campaign & Lead Management Coordinate with the digital agency on campaigns across Meta, Google, LinkedIn, TikTok, and other relevant platforms.

Review campaign content and messaging for accuracy, relevance, and brand alignment.

Respond promptly to enquiries received through WhatsApp, social media, email, and other digital channels.

Qualify leads and transfer them to the right dealer or sales representative.

Monitor social media comments and messages, and respond to enquiries in coordination with the digital marketing agency.

Monitor lead response and follow-up to ensure enquiries are acted upon within agreed timelines and opportunities are not lost.

Track digital ad spend against agreed budgets and flag underperforming campaigns to the digital agency for optimization.

Maintain accurate lead records and track outcomes from enquiry to closure.

2.

WhatsApp Chatbot Work with the service provider on the implementation, testing, training, and continuous improvement of KickStart's WhatsApp chatbot.

Maintain accurate product information, FAQs, campaign information, and approved responses used by the chatbot.

Monitor chatbot interactions and identify gaps or inaccurate responses.

Handle enquiries escalated from the chatbot and ensure appropriate follow-up.

3.

Digital Analytics, Tracking & Reporting Maintain accurate digital lead-tracking records using spreadsheets to ensure all enquiries are logged from first contact to closure.

Prepare regular digital marketing and lead management reports.

Provide practical recommendations to improve campaign performance and lead conversion.

QUALIFICATIONS & EXPERIENCE Bachelor's degree in Marketing, Communications, Media, or related fields.

2–4 years' relevant experience in digital marketing, digital sales, and lead management, or a related role.

Demonstrable experience managing digital sales, including experience with digital lead conversion, performance marketing, and customer enquiries.

Practical knowledge of major digital advertising platforms, including Meta, Google Ads, LinkedIn and TikTok.

Experience with WhatsApp Business and/or chatbot platforms.

Handle customer and lead data in line with Kenya's Data Protection Act and internal data privacy policies.

This role is primarily focused on digital sales and tracking, but up to 10% of the associate’s time may support other marketing activities as needed.

This role offers a strong growth path toward a Digital Marketing and Sales Lead for a candidate who demonstrates strategic and analytical growth.

Application Process: Interested candidates should submit their CV and cover letter to by 21st September 2026 . KickStart Technologies is an Equal Opportunity Employer, and we encourage applications from all qualified individuals.