Assistant Manager, MX PM (Myanmar Branch)

Position Summary

Responsible for driving the marketing strategy, positioning, and performance of Samsung’s A series smartphone portfolio, ensuring premium brand leadership and profitable growth.

Role and Responsibilities

Lead integrated product marketing strategy for models across the full lifecycle

Define and execute premium positioning and communication strategy to strengthen brand preference

Manage end-to-end product launch projects including planning, execution, and performance tracking

Formulate pricing strategy and structure for high-end models, including price protection and margin stability

Manage partner margin structure and drive sustainable profitability

Collaborate with internal stakeholders (Sales, SCM, Logistics, R&D, etc.) to ensure operational excellence

Provide market insights and consumer trend analysis to support strategic decisions

Strengthen business relationships with key strategic partners and premium channels

Oversee marketing budget and control P&L for product line

Conduct pre & post campaign analysis to maximize ROI and optimize marketing efficiency

Monitor product performance vs targets and implement corrective actions when necessary

Create & Develop strategies to grow market share and reinforce Samsung’s leadership in the premium segment

Act as product expert for product innovation.

Performs other duties as assigned by HOD

Skills and Qualifications

Bachelor’s degree required, Master’s degree from oversea preferred

Solid knowledge on Strong ability to analyze market data and translate it into strategic business plans

Proven capability to communicate with sales and marketing teams to set and achieve targets

Ability to work in a fast-paced environment with strong prioritization and urgency

Strong understanding of financing schemes and installment calculation models

Excellent proficiency in Microsoft Excel and PowerPoint

High level of business English proficiency (written and verbal)

Solid knowledge of P&L management and accounting fundamentals

Highly analytical mindset with excellent problem-solving ability

Strong numerical aptitude and logical thinking skills

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R119110