Digital Analyst

Digital Analyst

Data sits at the heart of everything we do at Sproutward. Measuring customer behavior is foundational to fully understand what is working (and what is not) within our clients' businesses. We work with our clients to understand their business goals while measuring and optimizing the customer experience along the way.

We are looking for a Digital Analyst to:

Conduct digital analytics audits

Implement/enhance analytics and marketing automation tools

Manage, deploy, and validate 3rd party pixels and tags (Facebook, Google Ads/Floodlight, etc.)

Develop and execute a measurement strategy on behalf of our clients

Create reporting including dashboards and visualization

Run ad hoc analysis

Onboard customer data pipelines for Sproutward's data aggregation tool, DataHub

Responsibilities

Digital analytics implementation/enhancement through Tag Management deployments

Comb through client sites to make sure data is being collected accurately. You'll validate page and event tracking in Google Analytics and Adobe Analytics.

Check for missing tags and incorrect tags.

Make sure data is consistent, intuitively named, and thorough

Automation of clients' existing reports including data integration, and front-end report design

Distill multitude of data sources through dynamic data visualization tools

Digital optimization and testing strategy based on clients' unique challenges

Required Skills

2 – 3 years in digital or marketing analytics role with hands on experience reporting, creating digital dashboards, and implementing and testing digital analytics tools.

Experience with Tag Management development including Tealium IQ, Google Tag Manager (GTM), Adobe DTM, and Segment

Hands-on development experience in Java, HTML and CSS

Experience with Google Analytics, Adobe Analytics (Omniture) or similar tools

Experience with building dashboards and integrating data in BI tools such as Tableau, Looker, Power Pivot, or Google Data Studio

Solid Excel / Google Sheets Experience

Ability to communicate in a client-facing role

Nice to Have

Deployment of marketing pixels and server-side data collection

Data Modeling and ability to write SQL

Experience with cloud database, especially the Google BigQuery stack

Knowledge of advanced data programming languages such as R, python

Company Information

Sproutward is a boutique marketing firm that focuses on clients who are in the midst of undergoing a digital transformation. We are deeply committed to driving business results, and all our work is a blend analytics and creativity. The four pillars of our work are: marketing strategy as a driver of business success, demand generation, optimization and analytics. Sproutward is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Our team is a made up of a diverse group of passionate, data driven marketers who like to have fun.