The Digital Marketing Manager is experienced with different digital channels from reputation management and thought leadership in social channels and forums, to broader strategies such as SEO, SEM, Remarketing and so forth. These capabilities are strategically planned to drive significant improved results in all the above mentioned performance indicators.
• Create programs that establish or reinforce partner enhancing activities (webinars, virtual town halls, hang-out sessions)
• Create strategy that increases our brand equity online and create a strong positive image around the brands
• Create Brand awareness
• Drive interest in our software services
• Drive relevant traffic to our sites
• Implement marketing automation programs that simulate care and reinforce our core values through the use of our technology or other technologies
• Create measurable improvements in lead sign-ups
• Improve base lead conversion
• Improve audience relevance
• Drive relevant traffic to our online properties through different online channels
• Conceptualize innovative programs that laser focus on our ideal target market demographic and get them engaged in the brand
• Partner with other institutions that help establish our leadership in the industry
• Recommend and project budgets for new programs that drive specific measurable results to our brands
• Create succession by coaching, training and mentoring contributors of the Marketing Team
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