eCommerce & Digital Marketing Specialist

**This role is primarily an off-site/remote role, with some semi-frequent in-person meeting and working in the Columbus, OH area.**

Caster Connection (launched in 1987) is a manufacturer and distributor of casters and wheels that sells primarily through solutions representatives. Caster Connection’s eCommerce website was launched in March, 2014 to further diversify our sales channels and client base. Caster Connection is looking for an experienced eCommerce & Digital Marketing Specialist to support its eCommerce Department and website and other online sales channels.

This position offers the right candidate the opportunity to work within a best-in-class, established, and high-growth eCommerce channel, as well as other channels. This team member will have the ability to further propel the growth of these channels, with directly-visible results.

Working amongst the marketing department team, the eCommerce & Digital Marketing Specialist will strategically maintain and develop nearly all aspects of CasterConnection.com’s product offering, and will play a large role in developing an optimal client experience.

Responsibilities

Regularly analyze and report on campaign performance, utilizing data-driven insights to make informed decisions and continually optimize marketing strategies to meet company and marketing goals

Lead and manage (along with Director of Marketing) ongoing eCommerce goals and projections

Implement and test strategies aimed at improving eCommerce conversion rates and lead generation

Assist in basic merchandising activities, including catalog setup, price maintenance, promotions, navigation updates

Proactively audit and optimize product listings and category pages

Help manage advertising and promotional campaigns across various platforms such as Google Ads

Research and report on competition and emerging trends in ecommerce

Develop and execute a comprehensive SEO strategy, encompassing keyword research, content optimization, and strategic link-building tactics to enhance our online visibility.

Monitor the health of our website, conduct technical audits, and collaborate with web developers to ensure optimal site performance and search engine rankings.

Manage agency relationships (Web Development, Paid, Other)

Collaborate on developing brand and product content

Experience

A minimum of 5 years in digital marketing, with a proven track record in SEO, digital advertising, and eCommerce optimization.

Strong understanding of SEO tools such as SEMrush, Moz, and Uber Suggest

Proficiency in Google Analytics, Google Ads, and various google reporting tools

Ability to analyze and interpret data to inform marketing strategies and generate performance reports.

Experience working with eCommerce platforms

Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.