• Create programs that establish or reinforce partner enhancing activities (webinars, virtual town halls, hang-out sessions)
• Create strategy that increases our brand equity online and create a strong positive image around the brands
• Create Brand awareness
• Drive interest in our software services
• Drive relevant traffic to our sites
• Implement marketing automation programs that simulate care and reinforce our core values through the use of our technology or other technologies
• Create measurable improvements in lead sign-ups
• Improve base lead conversion
• Improve audience relevance
• Drive relevant traffic to our online properties through different online channels
• Conceptualize innovative programs that laser focus on our ideal target market demographic and get them engaged in the brand
• Partner with other institutions that help establish our leadership in the industry
• Recommend and project budgets for new programs that drive specific measurable results to our brands
• Create succession by coaching, training and mentoring contributors of the Marketing Team
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