Marketing Officer

Job Summary The Marketing Officer is responsible for leading the development of marketing strategies, initiatives, and partnerships that strengthen brand positioning and support organizational growth. This role focuses on high-level planning, campaign conceptualization, and sponsorship management, while working closely with the Marketing Team. Key Responsibilities 1. Marketing Strategy & Planning

Develop and oversee the overall marketing strategy aligned with organizational goals

Identify growth opportunities, target markets, and strategic positioning

Translate business objectives into actionable marketing initiatives and campaigns

Provide direction and guidance to the Marketing Associate on campaign execution 2. Campaign Conceptualization & Oversight

Lead the conceptualization of marketing campaigns, promotions, and brand initiatives

Establish campaign objectives, key messages, and success metrics

Monitor implementation progress and ensure alignment with strategy (execution handled by Marketing Associate)

Evaluate campaign effectiveness and recommend improvements 3. Partnerships & Sponsorships

Identify, evaluate, and secure sponsorships, partnerships, and collaboration opportunities

Build and maintain relationships with external partners, organizations, and stakeholders

Negotiate sponsorship agreements and ensure mutual value delivery

Oversee activation plans for sponsored events and partnerships 4. Market Research & Insights

Analyze market trends, customer insights, and competitor activities

Use data to inform strategic decisions and marketing direction

Recommend new initiatives based on emerging opportunities 5. Brand Management

Ensure consistency of brand messaging across all marketing initiatives

Review and approve marketing materials to maintain brand standards

Strengthen brand positioning through strategic initiatives and partnerships 6. Budget Planning & Management

Develop and manage the marketing budget in line with strategic priorities

Allocate resources across campaigns, initiatives, and sponsorships

Track ROI and cost-effectiveness of marketing activities 7. Internal Coordination

Work closely with the Marketing Associate to align strategy and execution

Collaborate with other departments for integrated campaigns and initiatives

Present plans, reports, and recommendations to management Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

At least 3–5 years of experience in marketing, with exposure to strategy, planning, or partnerships

Job Type: Full-time