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Marketing Manager

Lagos, Nigeria
December 02, 2016

• Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share positon.

• Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.

• Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.

• Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas

• Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.

• Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) .

• Validating global value proposition and messaging and adapt for regional use.

• Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives.

• Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.

• Developing and supporting product-specific KOL’s and advisory boards.

• Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.

• Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.

• Training direct / indirect sales channels.

• Identifying and establishing reference and show sites.

• Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate

• Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support

• Providing commercial teams product knowledge in product use, differentiation, positioning and pricing

Candidate Requirements

• Bachelor's Degree in Marketing, Business Administration or related field

• Minimum 5+ years’ experience in marketing, product marketing or related field

• Leadership skills to lead teams and shape/lead growth vision and marketing strategy

• Prior experience in a leadership role with direct reports

• Team oriented – ability to motivate and work well with diverse, cross-functional teams

• Excellent oral and written communications skills

• Ability to motivate and lead a team of direct reports

• Strong analytical and process skills

• MBA or Master’s degree in Marketing, Business Administration or related field

• 7+ years’ experience in marketing, product marketing or related field

• Deep marketing expertise in market & customer insights, product commercialization and branding

• Healthcare product/industry acumen

• Segment experience (where applicable)

• Innovation – develop new ideas through collaboration and execute on creative ideas

• Influencing skills – ability to motivate individuals and demonstrate organizational influence

• French and English speaking is beneficial but not mandatory