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Sr. Marketing Specialist

Company:
Dencom Consultancy and Manpower Services
Location:
Taguig, National Capital Region, Philippines
Salary:
45,000
Posted:
January 07, 2019

Description:

This position will support and work closely with the Director of Marketing, Lexis Practice Advisor, and with other key members of the

LPA organization to identify and assess business opportunities, and develop and implement effective marketing campaigns and

programs across markets and segments to drive brand equity, revenue and profitability.

Accountabilities:

• Managing various and multiple marketing projects from start to end

• Developing thought-leadership ideas and topics, including strategizing and brainstorming campaign ideas

• Maintaining key business partner relationships

• Support the Director on marketing plan development, on brand, product or marketing of specialized area

• Assist in the development of brand positioning, brand architecture, competitive assessments, customer

segmentation, solution brands and

building on brand equity or specialized area.

• Development and execution of the marketing tactics

• Assist in the new product launch plans and roll out to customers as applicable. Alignment with the

Marketing function area needs (PR,

customer/prospect communications, web content development)

• Leverage existing tools and reports to assist in tracking marketing effectiveness versus objectives

• Support the development of monthly department executive reports, financial and customer analysis,

quarterly marketing dashboards

• Work with Manager to clearly communicate plans to stakeholders.

• Executing on special projects/assignments on a needed basis