Technical Product Marketing Manager

About the Opportunity

Aparavi® is seeking a dynamic and experienced Technical Product Marketing Manager to join our fast-growing software startup. This pivotal role involves driving the marketing strategy and execution for our technical products The ideal candidate will possess a blend of technical expertise, strategic thinking, and leadership skills to effectively position our products in the market and drive growth.

Key Responsibilities:

Develop and execute comprehensive marketing strategies to promote our technical products, including product positioning, messaging, and go-to-market plans.

Collaborate closely with cross-functional teams including product management, sales, and engineering to understand product capabilities, features, and benefits, and translate them into compelling marketing content.

Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.

Identify and attend marketing events, product launches, and client product demonstrations.

Create high-quality marketing collateral such as product datasheets, whitepapers, case studies, and presentations to effectively communicate the value proposition of our products.

Lead the planning and execution of product launches, coordinating with internal teams and external partners to ensure successful and impactful launches.

Develop and maintain a deep understanding of our target audience personas, their pain points, and buying triggers, and tailor marketing campaigns accordingly.

Mentor a team of junior marketing professionals, providing guidance, support, and feedback to help them grow in their roles.

Analyze marketing metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives and use insights to optimize future strategies.

Stay informed about industry trends, emerging technologies, and best practices in product marketing, and apply knowledge to drive continuous improvement.

Qualifications and Education:

Bachelor’s degree in: Marketing, Business, Computer Science, or a related field; MBA or advanced degree preferred.

Proven experience (3+ years) in product marketing in one of the following industries: Data Management, Legal, IT and/or Information Governance.

What You Get?

Trust from your peers, CEO and leadership team

Be one of the 1st one hundred employees of the team & take control and ownership of projects.

Opportunity to drive innovation within an industry that hasn’t changed in 30 years.

Competitive Total Rewards (salary, bonus, equity incentive plan).

401K program & Paid Time Off.

100% Company Paid Premium Contribution for employees (Medical, Dental, Vision insurance, Long-term/short-term disability)

ABOUT THE COMPANY

Aparavi® is headquartered in Santa Monica, California with team members across the globe. We are expanding and looking for people who want to build the best product in the business, never stop learning, pay attention to detail, do the right thing no matter who is looking, and have a positive impact on the world by providing TRUE data intelligence and automation technology. Rare opportunity to contribute across the entire Aparavi Platform with this new web application and its modern architecture!

Our platform transforms data chaos into intelligent information availability that fuels innovation and accelerates knowledge. We put you in control of your data with knowledge and break down silos. You can now manage and have insight into the state, placement, and availability of our data to address information continuity, cost, and compliance without compromise. We provide advanced data intelligence and automation software and services. We empower organizations to control and exploit their data. Simplicity, lowering costs and risk while gaining insight are paramount in today’s data centric world. Aparavi’s technology enables data–driven companies to easily discover, classify, protect, and optimize their data at the edge, on-premise, and across hybrid and multi-cloud storage. We offer answers to demanding use cases across all industries. Data governance, compliance, data consolidation and scale, analytics, and machine learning are just a few.

At Aparavi, we celebrate the diversity of our team. Aparavi is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.