Manager/Director, Health Care Operations, Case Management
Resume:
Melissa S. Gosselin
Springfield, VA 22153
Awards and Achievements
• Development, and Implementation of business model successfully used in the National Expansion of the DC areas largest medically managed weight loss program – Six new Physician Owned/Operated Licensed Sites, and Two Additional Satellite Offices Established Within first Six Months, currently growing and all centers profitable
• Increased monthly profit over 25% as VP of Operations for Health Care Corporation PIM/SP within two months and sustained large increase 08 versus 09 profit for internal corporation
• Increased health care corporation from a 1.2 million dollar company to a 1.6 million dollar company within six months
• Developed strategic alliance with GE Health Care Device division and Practice Builders to promote national expansion of weight loss program
• Initiated negotiations with Canadian Investor to license weight loss program exclusively in Canada
• Sales Trainer - Potomac Internal Medicine and Serotonin Plus
• Sales Associate of the Year – advance therapeutics - Lovenox
• Area Sales Trainer – advance therapeutics – Lovenox
• Development of pilot study/marketing field tool which was implemented nationally as part of the company’s prophylaxis program – advance therapeutics – Lovenox
• Lead in the Development of Emergency Department Case Management Program with ED and CM Team
• Strong sphere of influence in the Mid Atlantic territory; cultivated while working as an RN, pharmaceutical sales rep, and health care marketing consultant, as well as developing strong national Physician relationships through work with health care corporation
2008 – Promotion to VP of Operations responsible for management team including twenty one total employees, multiple independent contractors, and professional relationship formation and maintenance to exceed company goals
2006/2007 - Cambridge “Honors Edition” Who’s Who among Executive and Professional Woman
2007 – BNI Your Dream Team Gainesville Chapter Founder and First Term President
2005 - Top Producer Sanofi-Aventis
2005 - District Sales Trainer for Sanofi-Aventis
2004 - Associate of the Year – Sanofi-Aventis
Education
2009 Currently enrolled in MBA program
1997 Towson University BSN
1994 Charles County Community College LPN
Employment History
VP of Operations September 2008 - Current
HealthCare Corporation Promotion within Company
SP Weight Loss MD, Serotonin Plus, Potomac Internal Medicine
• Establish and Implement Corporate Policies and Procedures Which will increase efficiency and effectiveness of the organization
• Oversee Management Team and employees – total employees including management team twenty one
• Set, Implement & Oversee Strategies to Reach Corporate Goals to include an increase in Potomac Internal Medicine Revenue over prior year, Increase Licensed Centers across the U.S. to at least 10 per year, Increase percent of Local New Starts accessing weight loss program per month by at least 10% over prior year, Maintain Momentum on getting Serotonin Product into Retail Stores, and Increase Product Sales through Local and National Initiatives
• Hire, Train, Evaluate, and Terminate Management Team to include Nurse Manager, Office Manager, Sales & Marketing Manager, Physician Assistants and Nurse Practitioners
• Hire, and Evaluate Independent Contractors who may assist in the Corporations Mission, Goals, and Growth and Development to include Public Relations, Internet Marketing, TV Media Companies, Book Publishers, etc
• Establish Physician Partners Across the United States, Local and National Business Partners and Independent Contractors who may aid in the growth and development of the organization
• Establish Budget for All Departments, and Oversee Corporate Accounts working with Accountant
• Set up and Oversee Local and National Speaking Events
• Establish Internship for George Mason University Students to enhance Field Sales and Marketing Staff
• Establish Partnerships with the community to assist in enhancing exposure and creditability of the weight loss program, internal medicine practice, patented product etc
• Public Relations – Interview, hire and work with independent contractors, and consultants to secure TV, Radio, and Print Ads – Channel 9 Story Conducted on Program April 2009 secured by PR Independent Contractor about the Weight Loss Program
Sales and Marketing Manager 2008 – Promotion within Company
SP Weight Loss MD, Serotonin Plus, Potomac Internal Medicine
Development and Successful Implementation of Business Model for the National Expansion of the DC areas largest medically managed weight loss program
• Recruitment & Training of Local and National Sales force to increase local patient referrals into weight loss program resulting in an average increase of 18% gross profit quarterly
• Development and Successful Implementation of Local and National Business Partnerships to expand national program
• Coordination and Management of Field Team for the purpose of increase patient refers through networking events and booth displays
• Coordination and Overseeing of book signings, booth events, & Physician educational sessions
• Training of Physician offices and Medspa staff to include initial program set up at the MA, RI, NJ and MD centers, and program support
• Coordinate with PR & Media Consultants to develop media kit for the purpose of securing a Radio Show, TV, and/or Print Ads to promote program and product sales
• Develop and Implement sales strategies to increase Serotonin Product sales
o Develop relationship, and close partnership with NY Physician to promote product on radio show
o Include product purchases by office as part of program licensure
o Set up partnership with well established Physician/book writer, with proven track record having books on the best sellers list and product sales experience
Marketing Consultant, MSG Marketing, Inc 2005 - 2008
Specializing in Health Care Sales & Marketing
• Employee training specific to marketing goals
• Image Creation and Branding Recommendations
• Company Research to identify areas within company that are preventing growth
• Recommendations to improve productivity and efficiency
• Retention Program Development
• Operational Restructuring Recommendations and Guidelines
• Recruiting Program Development & Implementation
• Marketing Plan Development and Implementation Guidelines
• Marketing Plan Review and Recommendations
• Development of Field Tools, and Special Projects company/industry specific to help exceed sales goals
• Establishment of reach and frequency goals
• Identification of Target Markets
• Establishment of Recruitment and Employee Placement Programs
• Recruit, Hire, Manage, and Train Admission Coordinators
• Develop & Implement Marketing Strategies
• Develop & Implement Systems, Policies and Procedures for Admissions Department
Sales Associate, Sanofi-Aventis 2002 – 2005
• Development and Implementation of in-depth Marketing Strategies to Exceed Sales Goals Yearly
• Education of Hospital staff related to Effectiveness and Usage of Lovenox
• Organization of Hospital Leadership Committees to Develop and Implement Hospital-wide Protocols
• Education of new team members as team sales trainer
• Development and Oversight of Physician Educational Programs
RN, Inova Alexandria Hospital 1998 – 2003
• Development and Implementation of Emergency Department Case Management Program to include Utilization Review and Discharge Planning
• Hospital Case Management to include Utilization Review and Discharge Planning on all Units PRN
• Directed Patient Care in Emergency Department to include Triage, Critical Care, and ER JR; care of Pediatric, Adult, and Geriatric Patients
• Directed Patient Care in Cancer Center, IV Therapy
RN, Agency PRN 1998 - 2009
• Workman’s Compensation Case Management
• Hospital Case Management; UR/ Discharge Planning
• IV Therapy
• Emergency Department
• Pediatrics
• Primary Care Office
REFERENCES AVAILABLE UPON REQUEST
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