Project Manager Sales

MATTHEW ABELS

***** ********** #* ● Studio City, CA 91604 ● 818-***-**** ● ****.*****@*****.***

KEY ACHIEVEMENTS & AWARDS

Producer and Product Manager, What It Is! Funky Soul And Rare Grooves (1967 – 1977) 4CD box-set, 2007 Grammy® Award Winner for Best Boxed Or Special Limited Edition Package, Rhino’s only Grammy® win of the year, produced over $1 million in gross billing, personally interviewed by The New York Times, Rolling Stone and the Los Angeles Daily News (furnished upon request)

Product Manager, Frank Sinatra Nothing But The Best, debuted at #2 on the

Billboard® Top 200 Chart, the highest charting debut album in Rhino’s history, highest scanning Sinatra release since 1993 and produced over $6 million in gross billing, the title has been certified gold and remained on the Billboard® Top 200 for over 75 consecutive weeks

Product Manager, Grateful Dead Rocking The Cradle: Egypt 1978, achieved the highest chart position (#35) on the Billboard® Top 200 Chart of any Rhino Grateful Dead release

Project Manager, Christian Scott Yesterday You Said Tomorrow, achieved best one week and first week sales totals, plus highest position on the Billboard® Current Jazz Chart (#8) of his career, increased sales 12% versus previous release

Producer and Product Manager, Dinosaur Jr J Mascis Live At CBGB’s: The First Acoustic Show, Rhino’s first ever indie retail exclusive release

Became voting member of The Recording Academy in 2007

PROFESSIONAL EXPERIENCE

2009 – 2010 Concord Music Group, a division of Village Roadshow Ent. Group Project Manager, Concord Jazz Group

• Create and manage long range planning for physical and digital product releases from inception of the project through the life of the project

• Act as Concord point person for management and/or artists, as well as creating synergies between internal departments, social media outlets, third party marketing companies, vendors, and venues

• Work as facilitator with other departments to develop strong overall

marketing plan and provide the tools needed for each project

• Control marketing budgets for product releases

• Manage overall execution of project timeline and see that deadlines are met

• Work with booking agent, management, and Ticketmaster (where applicable) to ensure touring plans and support are met and coordinated to maximize effectiveness

• Responsible for delivering sales book copy and Amazon.com content.

• Coordinate with CMG’s Sales and A&R departments to create exclusive audio and video content for retailers

• Initiate and facilitate special promotions to increase brand awareness

2003 – 2009 Rhino Entertainment Co., a division of Warner Music Group Co.

Product Manager - Rhino Entertainment Co.

Manager of A&R/Product Management - Frank Sinatra Enterprises LLC

A&R/Marketing Coordinator - Rhino Entertainment Co.

A&R/Product/Catalog Development

• Strategic partner with artist management to develop long-range product plans for artist catalogs and partner in product development of an individual release

• Determine relevant and innovative content, packaging, format and appropriate price-point and release date for the project, based on the targeted consumer

• Pitch the project to Sales Department to create the P & L or deal needed to move the project forward

• Lead project-specific “core” team production and marketing meetings

• Liaise with A & R, Art, Production, Licensing, Editorial and Business Affairs to oversee the creation, quality and timely delivery of product packaging

Marketing

• Manage media, social media, mobile, TV marketing and radio promotions departments to support release

• Lead informational and brainstorming team meetings

• Create, execute and oversee marketing budgets

• Develop solicitation materials including sell sheets, presentations, project tools and updates

• Lead bi-weekly project presentations to the WEA Catalog Sales team

• Provide ongoing project update information to sales department and WEA catalog staff

• Meet with artist management to discuss overall artist and project marketing strategy

• Interface with International Department on details and timing of International releases

• Develop specific campaigns for media, digital, social media, lifestyle, print, radio, TV and retail outlets to secure promotions and increase visibility of product

• Coordinate timing, content and strategy for Digital Releases with DSP’s

• Work with in house sync department to develop overall sync strategy

• Write and execute marketing plans to drive consumers to the release

2001 – 2003 Warner Special Products, a division of AOL/Time-Warner Inc.

A&R Coordinator, Domestic Licensing

• Supplied licensors with label copy for all requested songs

• Coordinated with major label studios to supply master tapes and videos

• Checked finished product for label copy errors, alert licensors as needed

• Researched label copy and publisher information by various means

• Maintained and updated song database

2000 – 2001 EMI Music Distribution

Urban Marketing Coordinator

• Assisted Vice President of Urban Sales and Marketing

• Managed internal and external resources regarding the design, production, and retail marketing of promotional items

• Coordinated and distributed sales reports, advertising plans, and Soundscan information

• Performed support tasks including mail, phones, correspondence, maintenance and generation of critical department files and forms

1994 – 2000 Higher Octave Music, a division of Virgin Records America

Advertising/Marketing Coordinator

Mailroom Supervisor

• Coordinated all consumer and trade advertising campaigns (i.e. control budgets/scheduling, book advertisements, supervise creative activities with art department)

• Supported full spectrum of marketing efforts including maintaining budgets and supply weekly sales data

• Managed the development of imaging/sales tools for retail, tour and other media including; packaging concepts, advertising campaigns, point of purchase materials, promotional items, and Internet campaigns

• Oversaw entire range of mailroom functions and duties

1993 Rhino Entertainment Co.

Intern - Promotions Department

• Coordinated various contests and giveaways

• Data entry

EDUCATION:

California State University Northridge - Major: History

SPECIALIZED SKILLS:

UCLA Extension Course: Guerilla vs. Gorilla - Modern Combat in the Music Industry; pop culture/music maven; guitarist - Metal Shrimp (Rhino house band); Mac and PC user; proficient in Microsoft Office Suite

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