Senior Level Sales Pro

Sales Career Profile

Seeking to Transfer Broad-Based Skill Set, 14+ years of Experience in Sales/Marketing, Consultative Selling Pro into Sales/Management Position

Results-focused, quality-driven professional with extensive experience in sales with a proven track record of success meeting or exceeding budget goals. These objectives were accomplished through relationship building, negotiating fair deals and executing plans through to the end.

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Customer Relationships - Contract Negotiations - Business Development- Proactive Solutions

Strategic Planning- Budgeting- Branding- On-line/e-mail Advertising

Consumer/Business Research- Client Retention- Business Consultation

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PROFESSIONAL EXPERIENCE

Belo-KHOU-TV- CBS, Houston, TX - 2006-Present

A CBS affiliate, owned by Belo Corp; $90m in annual revenue in market. Top billing station in the market in a Top 10 television market.

Senior Account Executive

Brought in to manage and grow a senior list of top billing accounts for the station. Build relationships with key decision makers to influence the outcome of the buy. Find new accounts to the station, which have never been on TV or used the internet for advertising. Have experience handling MLB team

Key Accomplishments:

First year over-achieved goals by over $400,000

This year on pace to generate more than $175,000 in New Business/Internet alone

Created a sponsorship opportunity around the NCAA Regionals

Resume

Bay City Television-XETV-FOX/XUPN-UPN, San Diego, CA 1999-2006

A FOX affiliate owned by Bay City Television; $50m in annual revenue in market.

Senior Account Executive

Recruited specifically to help with the start up efforts on the new UPN network at the time. Successfully managed the largest Media buying firm in the country for the station. Managed inventory and rates for the paid program revenue for the station. Developed new account for online or TV. Handled MLB and NFL team accounts

Key Accomplishments:

Realized over 50% growth in sales revenue for paid programming the first year.

Top Biller for station 5 years in a row

Created rate system for paid programming

Cox Communications – San Diego, CA – 1997-1999

Account Executive

Handled various Local/Regional accounts

Initiative Media- San Diego, CA- 1995-1997

Asst. Client Services

Co-ordinate/oversaw marketing campaigns in all advertising mediums for Fortune 500 companies.

EDUCATION & CREDENTIALS

BS, Business-Marketing, San Diego State University

Honorable Discharge, United States Marine Corps

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