Marketing Sales
Resume:
Milford, NH ***** 603-***-****
*********@*****.***
Samantha Appleton
Objective Join and enrich a successful, thriving business to create, organize and execute strategic marketing / advertising / public relations.
Experience 2007- Present Intown Manchester Manchester, NH
Director of Marketing and Public Relations
§ Serve as downtown Manchester’s marketing & public relations point person.
§ Able to add significant value to high profile community organization in less than one year.
§ Increased strength of downtown retail district significantly by implementing new successful events and strengthening relationships within the retail community.
§ Develop sponsorship and grant proposals – as well as successfully identifying potential financial resources for organization and maintain those financial partnerships long-term.
§ Managed Project Specialist – Oversee daily tasks & duties as well as train to assist with events & programs.
§ Organized & execute community events & programs including but not limited to:
Summer Concert Series, Taste of Downtown Manchester, Annual Christmas Parade, Eats Week, Street Banner Program, Holiday Stroll, Adopt a Block & more.
§ Developed and implemented organizations overall public relations strategy.
§ Responsible for writing, editing and releasing all press releases; maintaining positive working relationships with all media resources.
§ Responsible for all media relations, organization “branding” in the community, website, written materials including but not limited to:
E-newsletter, Quarterly newsletter, brochures, press releases and all specialized publications.
§ Designed all advertising and promotional materials.
§ Developed new catchy slogans for events & programs to re-energize
§ Was able to grow annual City of Manchester Christmas Parade and help negotiate its broadcast statewide on WMUR TV Channel 9
§ Constantly researching and developing new marketing methods (both conventional and innovative)
§ Introduced mixed media campaigns to improve and compliment existing programs and events.
§ Responsible for maintaining strong relationships with business owners, property owners, community leaders and government officials.
§ Responsible for designing & selling all street banners within Central Business Service District.
§ Other responsibilities include securing sponsorships, budget management, media buying, contract negotiation, sales and vendor relations
§ Successfully managed busy downtown Manchester organization through superior task oriented skills and exceptional attention to detail
§ Expert with Microsoft Office, Serif and Adobe software programs.
§ Managed extensive database of entire Central Business Service District.
§ Achieved long term goals within short time frame with ease
Education 1998-2002 Bryant College Smithfield, RI
§ Bachelors of Science Marketing, Minor English & Public Relations
§ Superior business education at one of the nations highest rated private colleges
§ Member, Bryant Marketing Association
Interests Retail development, city planning, fundraising, advertising, community involvement
Member, Southern New Hampshire Women’s Business Network
Tourism Committee, Greater Manchester Chamber of Commerce
Cooking, hiking, reading & music
Professional Portfolio with writing examples, testimonials and examples of graphic design and media ads available upon request.
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