Sales Manager
Resume:
DANIEL R. DEER
Email: **********@***.***
*** ***** ****** ****** ******: 270-***-****
Knoxville, Tennessee 37934 Residence: 865-***-****
Automotive Business Professional
Dynamic, results-driven sales strategist with over 20+ years record of achievement experience in automotive.
Imaginative and innovative individual with proven management, service, sales, finance, used car management, fixed operations, advertising, marketing and new business development skills. A history of significant profit, volume, and customer satisfaction achievements, which illustrate the ability to combine cost control, revenue growth and process improvements, through effective staff training and motivation. A customer focused person who believes that the successful dealer will reap the rewards of growing and maintaining a solid customer base. Honest, loyal, and reliable, a true asset to any organization.
STAFF TRAINING CSI IMPROVEMENT BUDGETING/FORECASTING
INVENTORY CONTROL STAFF RETENTION USED CAR MANAGEMENT
FINANCIAL STATEMENT ANAYLSIS FIXED OPERATIONS ADVERTISING AND MARKETING
PROFESSIONAL EXPERIENCE
JD BYRIDER, Knoxville, Tennessee 3/2009 – 2011
SERVICE & PARTS DIRECTOR
• Responsible for overseeing day-to-day Service & Parts Operations for a JD Byrider Franchise
• Staffed and Trained 7 Technicians, 1 Service Consultant and 1 Parts Manager in the Service Department
• Organized all work flow, Service Sales, Technician and Shop Performance, and Service Advisor productivity.
• Promptly address all customer concerns or complaints to ensure complete customer satisfaction.
• Developed operating procedures, performance standards, and equipment standards for handling business operations.
WAITS FORD & CHRYSLER AUTO MALL, Lawrenceburg, Kentucky 2008 –2009
GENERAL MANAGER/PARTNER
• Responsible for overseeing day-to-day operations for two franchises and managing over 40 employees.
• Increased Car Sales Per Month to over 85 Total Cars with an average gross over $2500 per vehicle.
• Supervised staff of over 7 Sales Representatives, 2 Sales Managers, & 1 F&I Managers in both Sales Departments.
• Dealership ranked Top in the Region for CSI achievements with a CSI score of 83% completely satisfied customers.
• Increased Service & Parts Labor Sales Per Month with excellent CSI.
• Responsible for managing all Departments and responsible for the bottom line revenue of the Dealership.
• Focused on forecasting sales, establishing realistic goals, and motivating the Sales team to meet and surpass profit
objectives. Personally merchandised new car inventory, monitored pre-owned trade-ins, running daily Sales meetings,
hiring, desking deals, and helped coordinated all advertising initiatives.
• Recruit, hire and motivate staff, evaluate individual performance and offer guidance to improve overall performance.
MAZDA OF KNOXVILLE, Knoxville, Tennessee 2006 – 2008
GENERAL MANAGER
• Responsible for overseeing all aspects of the variable operations and fixed operations of the Mazda Dealership.
• Dealership ranked 1st in the Zone for Mazda Sales Volume achievements.
• Increased Total Car Sales to an average of over 150 Total Cars Per Month with an average gross of $4,000 per car.
• Supervised staff of over 15 Sales Representatives, 3 Sales Managers, & 2 F&I Managers in the Sales Department.
• Successfully Built and maintained a strong Internet & BDC Department and also Used Car Facility that yielded
an additional 50 units per month for the Dealership.
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• Oversaw and Managed Sales Department, Service Department, Parts Department, & Office staff for the Dealership.
• Responsible for Daily Appraisals, Desking Deals, TO’s, Training, & Inventory Control.
• Develop, implement, and monitor Advertising and Promotions for the each Department.
• Successfully created a positive Dealership atmosphere where pride and motivation reflect results.
DANIEL R. DEER
Page Two
CLAYTON VOLVO, Knoxville, Tennessee 2002 – 2006
GENERAL SALES MANAGER
• Responsible for overseeing day-to-day operations of the Sales Department of the Volvo Dealership.
• Refined the Dealerships Used Car Sales processes, implemented F&I improvements, and developed new marketing
strategies that resulted in increased used car sales and improved sales gross per month.
• Dealership ranked Top in the Region for Sales Volume and CSI achievements with Volvo.
• Averaging over 40 New Car Sales and 25 Used Car Sales Per Month and Supervised staff of 9 Sales Representatives.
• Developed strategic marketing plans focused on increasing sales volume, expanding market penetration,
rebuilding brand name, and improving customer satisfaction levels.
• Implemented selling and follow up processes to ensure maximizing each customer opportunity.
• Conduct regularly scheduled training sessions to maximize productivity and ensure superior customer service.
• Successfully managed the used car inventory and a 60 day turn over of inventory.
• Increased Car Sales while maintaining front end profit and F&I product penetration that is well above industry average.
• Personally hired and trained numerous sales associates and department managers; trained all employees in state law,
safety procedures and Dealership policies.
• Created an environment of mutual trust and respect, demanded the highest ethical standards from staff and management.
HUNTER ENGINEERING CO, Knoxville, Tennessee 1996 – 2002
OUTSIDE SALES REPRESENTATIVE
• Consistently exceeded monthly sales quota goal by aggressive cold calling and face to face appointments, Gave
presentations to Car Dealership Owners and Service Managers and closed sales efficiently.
• Maintained great working relationships by building strong communication with all Dealership staff from
the General Manager down to the Service Manager.
• Consistently increasing business for Hunter Engineering by prospecting, qualifying and closing on new
opportunities, expanding existing customer base and reactivated old customers.
• Drew on long term business relationships and reputation of success with Car Dealerships to demonstrate
the long and short term value of the product.
• Developed strategic marketing plans focused on increasing sales volume, expanding market penetration which
resulted in annual sales volume of over $900,000.
INDUSTRY RELATED TRAINING
NADA DEALER 20 GROUP MEMBER
VOLVO MANAGEMENT TRAINING & SEMINARS
MAZDA MANAGEMENT TRAINING & SEMINARS
JIM MORAN & ASSOCIATES FINANCE AND INSURANCE SCHOOL
PAT RYAN FINANCE AND INSURANCE TRAINING
REYNOLDS & REYNOLDS, ADP, ARKONA, DEALER TRACK, & DISCOVERY COMPUTER TRAINING
GRANT CARDONE, AND DALE CARNEGIE SALES AND MANAGEMENT TRAINING
EDUCATION
UNIVERSITY OF MISSISSIPPI, OXFORD, MISSISSIPPI 1980
BACHELORS OF SCIENCE IN BUSINESS ADMINISTRATION
CHICAGO BEARS & SAN DIEGO CHARGERS 1980-1981
PROFESSIONAL FOOTBALL PLAYER-DEFENSIVE TACKLE
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