Marketing Medical

Timothy C. Lynch

** ********* *******

Fairfield, CT 06825

Phone: 203-***-****

Email: *********@**.***

Objective: To obtain a permanent position with a leading technology firm.

Experience:

Lynch Insights, LLC

December 2010 – Present, Consultant

• Launched digital strategy consulting firm to facilitate brand consistency when Elsevier closed the Reed Medical Education division

• Implemented strategies and solutions for clients’ brand marketing efforts:

o Websites/blogs

o Webcasting/podcasting

o Facebook brand pages, YouTube channels, LinkedIn groups, Twitter pages/accounts

o Google AdWords/keyword SEO, QR Code, Portal/Affiliate marketing

o Online survey research (evaluations, needs assessments)

o Cloud computing and cloud-based collaboration/project management tools

Reed Medical Education (an Elsevier Company)

September 2007 – December 2010, Group Program Director

• Directed content development for 40+ programs per year in each of three clinical categories (psychiatry, oncology, and cardiology) including live/simulcasted events

• Led the Meetings and Marketing Teams in the development, execution, and measurement of audience generation campaigns, growing the membership from 8K to 24K+ members

• Developed mobile applications (iPhone/Adroid) for Massachusetts General Hospital (MGH) Academy, Oncology Congress and New York Comic Con

• Planned, executed and measured digital marketing strategies for brand apps and websites, including email/newsletter marketing, membership marketing (recruitment/engagement) and content (meeting coverage, original articles, managing community) for:

o MGH Psychiatry Academy

o MGH Academy

o Oncology Congress

Advanced Materials Partners, Inc.

June 2004 – September 2007, Director

• Researched new inventions, research initiatives, patent licensing and acquisition of new technology

• Identified strategic investment, licensing and acquisition opportunities for manufacturing clients

• Reported on emerging technology for clients’ new product research teams

• Created and presented quarterly growth opportunities to clients’ senior management teams

Medical Education Consultants, Inc.

April 2000 – June 2004, Special Projects Manager

• Planned, executed and measured digital marketing strategies for brand websites, including email/newsletter marketing, membership marketing (recruitment/engagement) and content (meeting coverage, original articles, managing community) for:

o Vascular Biology Working Group (VBWG)

o Coalition for the Advancement of Cardiovascular Health (COACH)

o Interventions in Cardiology Study Group (ICSG)

o MD Rounds online grand rounds series

• Managed computer and audio-visual equipment to support over 150 regional meetings per year

o Purchasing, configurations, maintenance, troubleshooting, live utilization

• Developed CDRoms, webcasts, podcasts of enduring medical education programs

Tech Achievements:

• Frequent beta tester (e.g., Vook, StudyEgg, SquareUp, Google+, MobileRoadie, LiveMind, etc.)

• Member, Apple Developer Connection

• Media Composer 9000, Avid Corporation

• MCSE, Microsoft Corporation

Education:

• Sacred Heart University, BS in Marketing

• Member, Alpha Sigma Lambda Honor Society

Community Involvement and Personal Interests:

• Member, Board of Trustee St. Vincent College (6/11 – present)

• Representative for District 7, Fairfield Representative Town Meeting, (11/09 – 11/11)

• 3rd Degree Knight, Knights of Columbus Council 11077 (6/2006 – present)

"Tim has the perfect blend of both left-brain and right-brain thinking. He's logical, precise, and knows technology inside out and backwards. Plus, he's creative and empathetic -- with a touch of humor thrown in. He's rescued me on more than one occasion with his ability to creatively problem solve any technology issue, teaching as he goes. Add in his charm and wit, and you've got a winning combination." (Siri Lynn, President of Idea Exchange, Inc.)

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