Social Media/Digital Marketing Experience
Resume:
DANIEL B. HONIGMAN
Chicago, IL 60661
Phone: 917-***-****
WORK EXPERIENCE:
AdYapper - Chicago, IL October 2010 – January 2012
Co-Founder
Led AdYapper’s sales initiatives, business development and is a core member of the fundraising team
Directed AdYapper’s social media, marketing and editorial strategy
One of only nine startups chosen for PIE Incubator program (W+K) in Portland, OR
Sears Holdings Corporation - Hoffman Estates, IL March 2010 – May 2011
Social Media + Mobile Marketing Manager, Consumer Electronics
Social media and mobile marketing lead for Sears Holdings' electronics business on both the mass-merchant (Kmart) and department store-type (Sears) retailers.
Efforts helped grow Kmart’s gaming market share from 0.9 percent to more than three percent.
Increased Sears/Kmart Electronics share of voice in digital space by 25 percent (according to Radian6 dashboard of key electronics terms).
Created and launched the Sears Blue Blogger Crew and KmartGamer, CE efforts to unify and brand the Sears Electronics as well as KmartGamer social media efforts.
Served as an internal and external social media thought leader; created social media training programs for CE associates
Weber Shandwick - Chicago, IL May 2009 – March 2010
Digital Communications Supervisor
Created, developed and executed digital strategies and tactics for companies such as General Motors, Kraft, the Milk Processors Education Program (MilkPEP), Campbell Soup Company and the Cherry Marketing Institute.
Wrote award-winning white papers and other official Weber Shandwick POVs on key social media issues, such as the new FTC guidelines, for internal, external and client purposes.
Managed the ideation, creation and soft launch of the Nutrition Blog Network, a Weber Shandwick-branded website for registered dietitians.
Tribune Company/Tribune Interactive - Chicago, IL March 2008 – May 2009
Social Media Strategist; Editorial Engagement Strategist
Lead social media strategist for Tribune Company
Managed digital employees in multiple markets on digital and social media best practices, strategies and tactics. Teams worked with news companies such as the Los Angeles Times, Chicago Tribune, Baltimore Sun, WGN Television, etc.
Produced best practices, social media strategy/tactics, social media training for employees in Tribune markets, as well as on the corporate level
Company spokesperson for social media initiatives throughout the Tribune Interactive network of sites.
Social Media Coordinator/Strategy (Chicago Tribune)
Increased number of ChicagoTribune.com page views/unique visits by more than 10 percent.
Worked closely with editorial, interactive and marketing departments to develop and launch new social media initiatives.
Helped develop and implement SEO strategy and techniques for ChicagoTribune.com.
Increased Chicago Tribune interactive brand presence.
Served as an internal consultant for several other Tribune Co. brands, including RedEye, Metromix and Chicago Magazine.
Marketing News (circulation 25,000) - Chicago, IL August 2007 – March 2008
Staff Writer
Covered all aspects of marketing for publication targeted to more than 75K mid- and high-level executives.
Developed mission statement and content strategy for Marketing News online presence; substantially increased blog engagement/participation, and doubled RSS subscriber base for MN blog to 4,100.
Hired by MN before first issue of redesign; brought on to help with magazine’s new voice and new Microsoft Sharepoint-powered Web portal.
SPEAKING EXPERIENCE:
Presenter, panelist, guest speaker, moderator and lecturer at conferences, universities, venues and private workplaces including:
SXSW Interactive 2011 and 2009 conferences
Kellogg Technology Conference 2010
Consumer Electronics Show 2009 (Social Media Jungle)
University of Chicago Booth School of Business
Ragan Conference: Corporate Communications and the Social Media Revolution
Kellstadt Marketing Symposium at DePaul University
EDUCATION:
Northwestern University: Medill School of Journalism - Evanston, IL 2006 – 2007
M.S.J., Journalism; New Media focus. (Graduated with 3.56 GPA) Mike Royko Fellow, 2006-2007; awarded to outstanding writers whose work mirrors Royko’s.
State University of New York at Buffalo - Buffalo, NY 2002 – 2006
B.A., Anthropology, cum laude
PROFICIENCIES:
Proficient in social media and other digital marketing tools, including Omniture, Radian6, Lithium, Hootsuite, Tweetdeck, Google Analytics, Google AdWords, Facebook Ads, Wordpress CMS
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