Vice President Marketing / Director Marketing
Resume:
David Del Arnold
zk86a0@r.postjobfree.com zk86a0@r.postjobfree.com
**** ********** ****** ***, ******** Hills, CA 91364
Summary
A mission focused executive with expertise in international marketing, CRM & IMC. Appraises & identifies economies, strategies & tactical development plans that drive millions in revenue & profit growth. Be it project or campaign oriented, at ease working across multiple disciplines and business models; operating on large-scale or execution levels. Possesses broad experience in initiating & implementing community-based programs. Undertakings include business development, sponsorships, fund raising, grant acquisition, community promotions, & ventures between business, government, & academia. Collaterals Portfolio is available for review.
Objective: International
Marketing Director
Highlights
v Director - Admissions International Director of a marketing support agency focused on the development of new business and channels using below-the-line marketing communication practices.
Ø Ongoing list of clients & disciplines began in 2005 to present.
§ HUC eLearning Department – Research, office support & web communication proofing.
§ Libros Publishing/Hungry Enterprises – opened distribution relationship with Fry’s Electronics.
§ Loyola Marymount University – coordinated the feasibility marketing plan for LMU’s Executive Education Program spearheaded by Dr. Cal Caswell.
§ Los Angeles County Technology Week – acquiring sponsorship with clients including Northrop Grumman, Boeing Aerospace, Los Angeles Times, Accenture, Union Pacific and others.
· Co-chaired the Loyola Marymount Technology Week Aerospace Panel and reception.
· Participants include Boeing, Northrop Grumman, Raytheon and JPL among others.
§ Quantummethod Advertising – initiated Aranesp Black Label consultation with Amgen.
§ Worldwide Support Services – marketed, branded and collateralized a 80-seat call center.
§ Sterling Call Center – administered a direct marketing national patron acquisition sales campaign.
v Adjunct Faculty – Concurrently taught principles of marketing to undergraduates (averaged of 2 loads per semester) Loyola Marymount University / Chapman University 2007 to present.
v Campus Director – Los Angeles ORT Technical Institute – Campus Director of a nonprofit public benefit institution whose mission was to provide both Vocational Training and English as a Second Language to those seeking skills that would qualify them for gainful employment.
Ø Administered 14 staff & 20 faculty (Phd’s & Professional Educators). SFV Branch serviced 360 students annually. Responsibilities included 4 direct reports (Admissions, Registrar, Financial Aid & Student Placement) as well as human resources, facility management & development. 2005 – 2006
Ø Specific Successes and Accomplishments:
§ Reversed enrollment trends, employee turnover and brand degradation of the campus with an increase in enrollment of 30% in a retrenched market place.
§ Managed a successful ACCET accreditation renewal.
v Executive Director and Chief Consultant – The Artistic Touch International (TAT Inc.) – Functions revolved around servicing firms in communications, advertising, marketing, new business development, mergers, acquisitions, and operations training.
Ø Partial list of clients disciplines began in 1997 to 2005
§ Reliance Group of Companies – co-founded and managed a 60 station call and data center securing a fortune 1000 client implementing an international b2b campaign within 1st month’s operation.
§ Sterling Group of Companies – served as Vice President of Marketing for the largest in country paper goods manufacturer specializing in school supplies.
· 6 direct reports including Marketing, Supply Chain, Category Management, Sale Team Management, New Channel Development and New Product Initiatives.
David Del Arnold 818-***-****) continued
· Oversaw 500 seat Call Center Division during reorganization stage.
§ HRPC – Project Chief Investigator /Team Leader crafting a marketing & strategic plan of a nurse deployment agency, training & certifying nurses for placement in US & Canadian Hospitals.
¨ alpha designed the company’s communications collaterals & website design.
§ KWT and Associates – Project Business Development and M&A officer for an international brokerage firm specializing retail operations and new venture strategies.
· Brokered the acquisition of a meat processing plant in the vertical expansion of a piggery into processing and retailing channel expansion.
· Brokered the acquisition of a Data Center and Gateway Facility in Mindanoa.
· Brokered the acquisition of a Restaurant & Bar for the Yupangco Group of Companies.
§ Pelagica – Project Manager developing the marketing plan for a handicraft manufacturer of premium office aquariums & exporter of exotic tropical fish & fiberglass coral replicas.
· Business plan for the building of the first public aquarium in Manila including grant acquisition.
· Researched and published two studies on the impact of cyanic and dynamite fishing on perceived values impeding export opportunities on Philippine Tropical Fish Exports.
· Served on Pelagica Foundation’s Board of Directors.
§ International Flavors and Fragrances – Co-author of the regional strategic plan for a Fortune 1000, the leading flavor ingredient lab and provider in the region. Plan adopted.
§ Natures Factory – Director of Operations for the largest in country handicraft manufacturer specializing in Capiz shell decorations.
· Team Leader on the Harry Potter Warner Licensing Initiative
· Expanded operations from 2 Factories to 5, overseeing 2 directly.
· Increased Head Count from 550 to 800 while keeping indirect expenses to a targeted 7% cap while increasing production output by 40%.
· Repositioned the organization for venture capital infusion and initiated brokerage activity to market firm for acquisition.
§ A&M Dialog Direct Marketing – Co-founding Partner providing below-the-line marketing services.
· Forerunner to Publicis Dialog Philippines direct marketing agency.
· Campaigns included Fuji Film, BabyPixs, Basic Advertising and Publicis.
§ BCD Pinpoint Direct Marketing, Ogilvy & Mather Philippines –Vice President Client Services. Country agency for below-the-line services ranging from mail, telemarketing, campaigns, & design. Account responsibility included:
· American Express, IBM, ATT, Unesco and Jollibee.
· Campaigns included KLUB ATT, Jollibee Super Kid Club, Novartis Star Child.
· Troubleshooter on the Spanish Main Escape Account and the Kimberly Clark Account.
v Adjunct Faculty – Professor of Marketing concurrently carrying loads in marketing disciplines 6 Major Universities including the University of the Philippines, Ateneo de Manila, De La Salle.1997 to 2003.
v Director of Marketing – The Artistic Touch – Principal of a Community Based Advertising Agency,
Marketing Consulting and Design Firm specializing on below the line direct marketing initiatives, including print, mail, telemarketing, saturation delivery and campaign management. Client base was 1180 at time of relocation to Asia. 1982 – 1996 Specific Programs and Campaigns have included:
Ø 37 Community Commemorative Maps produced over a 12 year period.
Ø LA Wild – Artwork commissioned by the Santa Monica Mountains Conservancy
Ø The Green Line – Artwork commissioned by the Metropolitan Transit Authority
Ø NoHo CityWalk – Artwork joint ventured and endorsed by the NoHo Arts Council
Ø Cal State Northridge – Artwork joint ventured and endorsed by the Northridge Matadors
Ø Jewish Los Angeles – Artwork joint ventured and endorsed by the Jewish Federation of Greater Los Angeles – included in a traveling map exhibit by the Los Angeles Central Library centered on alternative communications – classic information maps 1990
v Education
Ø Pepperdine Unversity MBA Business Administration
Ø UCLA BA Political Science – Public Administration
v Community Affiliations
Ø Rotary International 1987-2009
§ Rotarian of the Year 1996
Ø Jaycees 1985 - 1987
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