BELINDA LOPRESTI

*** ******** ****

845-***-****

Pomona, NY 10970 zixe9g@r.postjobfree.com

PROFILE

Senior Product Marketing Executive with diversified experience in marketing consumer electronics and technology products, media, software and solutions into Vertical Markets. I am a skilled negotiator and self-motivator, proficient at developing and implementing programs to increase revenue and deliver high profit. Diverse positions within marketing, product management, and finance, along with strong sales experience have helped me effectively run various businesses. I offer strong analytical skills to lead teams in solving complex problems while building strong strategic alliances with top decision makers.

KEY ATTRIBUTES

• Extensive Business Planning Skills • Strong Customer Relationships

• Strategic Sales and Channel Enablement • Multi-Tasking Team Leader

• Produced Innovative Marketing Programs • Effective Communicator and Negotiator

• Product Launch and Life-Cycle Management

• Advertising, Public Relations and Market Research • Direct P&L Ownership

• Strong Financial Accounting Experience

PROFESSIONAL ACCOMPLISHMENTS

• 2009 Sony BBSC Digital Photofinishing Profitability Award for top achievement in overall profitability

• 2008 Sony Special Recognition Award for creation of retail strategy resulting in $5M incremental sales

• 2003 Konica CEO Marketer of the Year Award for retail placement of inkjet paper resulting in 12% top-line profitable growth

• Key contributor to closing multi-million dollar accounts including FedEx, Rite Aid, CPI, USPS, B&H Photo, Office Depot etc.

• In a 2-year period, drove Sony’s digital passport category to #1 US market share with over 20,000 systems placed

• Designed and executed a two-year business plan that drove NIBT growth by 189%

• Transitioned Konica Minolta’s Digital Camera category from 7% to 20% gross profit in one year

• Gained 10,000 new retail locations and distribution into Wal-Mart, Costco, Circuit City, Sears, BJ’s, Ritz and Dell

• Developed and managed new sales forecasting methodology resulting in 18% reduction in supply chain levels

• Executed product licensing agreements with Major League Soccer, Discovery and NASCAR resulting in $12M revenue

• Collaborated with international product development teams, factories, engineers, sales and marketing operations and various external business partners

Sony Electronics, Park Ridge, NJ Senior Manager, Marketing 2007 - Present

• Responsible for the overall financial performance of Sony’s $40M Digital Photofinishing business encompassing retail kiosks, event and ride photography and passport id markets

• Primary goal of building brand equity, increasing market share and maximizing division profitability

• Tripled passport installs in twelve months via expansion of a “no cap” hardware model yielding 74% gross profit

• Manage a team of marketing and supply chain professionals

• Created a unified Sony consumer/professional retail strategy resulting in $5M incremental sales and $1M in profit

• Designed and executed sales programs, product training, ROI models and marketing materials

• Team lead in development of new hardware and software features and formation of market strategies

Crestron Electronics, Rockleigh, NJ Channel Marketing Manager 2006 - 2007

• Responsible for the marketing communications platform of this $400M leading provider of multimedia control systems

• Developed and executed a comprehensive marketing plan focusing on web initiatives and channel programs

• Implemented press releases, product announcements, advertisements, white papers and product brochures which were shared as best practices across all channels

• Development of strategic competitive analysis to educate and influence both internal and external key stakeholders

Konica Minolta, Mahwah, NJ Senior Product Marketing Manager 2000 - 2006

• Responsible for $165M photo imaging business including top line sales, gross margin, inventory levels and development of product and marketing strategy for digital cameras, binoculars, film cameras, accessories and photo papers

• Led annual budget preparation, product development and management, channel strategy, presentations and promotions

• Developed category wise 3-year midrange plan to increase brand equity and profitability

• Directed and managed six marketing and operations professionals

• Increased market share 32% by expanding distribution channels into mass retail and consumer electronic accounts

• Spearheaded brand awareness growth campaign via product licensing agreements, regional events, sports sponsorships, consumer promotions, tradeshows and special events such as Columbus Day Parade, Hambletonian and CEO dinner

AccTech LLC, Nanuet, NY Product Manager 1997 - 2000

• P&L Responsibility for $45M category including year over year revenue growth and profitability objectives

• Developed and implemented strategic marketing plan, annual budget and mid-range business plan for new product launch of computer accessories, laptop bags, cleaning supplies and consumer mail-order business

• Managed 250 SKUs with US and Overseas manufacturing, market testing, corporate communications, training and support

• Achieved #1 market share for computer cleaning products category in two years via promotions and account acquisition

Rolodex, Secaucus, NJ Manager, Customer Service 1995 - 1997

• Managed a team of twenty two individuals in Customer Dealer Accounts and Technical Support departments

• Supervised retail accounts, inventory and organizational logistics valued at $80M annually

• Responsible for Call Center Operations and Outsourcing Contracts supporting 35,000 calls monthly

• Developed Quality Standards enabling company to track profitability by customer and product category

• Monthly business analysis and recommendation of action plan implementation to continuously foster customer relations

Nice Pak Products, Orangeburg, NY Supervisor, Customer Service 1993 - 1995

• New product liaison in purchasing, manufacturing, custom artwork creation, market trend analysis and forecasting

• Managed five customer service sales representatives responsible for accounts valued in excess of $35M annually

Refined Sugars, Yonkers, NY Senior Customer Sales Representative 1991 - 1993

• Sugar futures buyer in support of $100M consumer product sales budget

• Managed top-30 accounts including preparation and analysis of sales forecasts, purchase orders and billing

Aetna Inc, Hartford, CT Financial Analyst 1990 - 1991

• Analyzed Fortune 500 Company healthcare benefits and experience to recommend term renewals for managed services

EDUCATION • Bachelor of Science, Finance, 1989, Central Connecticut State University

• Delta Mu Delta National Business Honor Society

SKILLS • MS Word, Excel, PowerPoint, PhotoShop, SAP, EDI, PSI, ATT Definity Call Center

AWARDS • Sony 2008 BBSC Special Recognition Award

• Konica Minolta CEO 2003 Marketer of the Year Award

ASSOCIATIONS • Photo Marketing Association, Consumer Electronics Association, IAAPA International

• Tradeshows: GMDC, ECRM, NACDS, PhotoPlus, IUSA, WPPI, TechPoint, StorePoint

References Available Upon Request

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