B2B Marketing, Event Management, Brand Strategy Dev, Lead Gen Mgmt

Objective

 Mid-level marketing position with an innovative, collaborative, and results-driven company

Skills Profile

 Three years of business-to-business marketing, communications, advertising, and public relations experience

 Demonstrated success in developing and managing marketing programs including email marketing campaigns, direct marketing campaigns, lead and demand generation programs, event planning and coordination, and call campaigns

 Experience in launching new corporate branding and messaging as well as new product introductions through marketing and public relations efforts

 Extensive experience cultivating existing and new relationships with vendors, new clients, and partners as well as managing co-sponsored and co-branded corporate events with corporate partners

 Proven ability to oversee and manage marketing projects from design through execution within budget and time constraints

Experience

April 2008 – July 2009 Uplogix, Inc

Marketing Associate & Coordinator Austin, TX

Uplogix provides next generation remote management solution to companies meeting the challenges of managing remote sites and highly distributed infrastructure.

 Responsible for production, execution, delivery, and marketing metrics reporting for all marketing campaigns, programs, and events

 CRM and database management including tracking, maintaining, and compiling daily, weekly, and monthly sales and activity reports

 Event management and execution of over 8 trade shows and corporate events a year from coordination of shows, staffing, budget maintenance, and pre- and post- show activities to tracking and maintenance of all show leads

 Production of press releases for distribution to trade publications and news outlets

 Accountable for preparation and execution of marketing metrics and reporting for delivery to executive level and board level corporate reviews

Selected Accomplishments:

 Managed the success of the company’s largest trade show Cisco Live! 2009 upon gaining TDP partnership with Cisco Systems, maintained 100K budget and demand objective of generating 1500 qualified leads

 Participated in the ground up production, creation, and integration of new marketing automation software suite, Eloqua

 Created External and Internal lead scoring modules for sales cycle tracking from sales and marketing driven activity

 Creation, development, and execution of numerous email marketing campaigns to potential new prospects, customer, and partners

November 2006 – April 2008 Uplogix, Inc

Marketing Intern Austin, TX

 CRM management and database input for NetSuite

 Assisted with all integrated marketing programs including direct marketing programs, event management, and creative marketing programs

 Imputing, monitoring, tracking, and reporting on potential customers through marketing and sales cycle Capabilities

Interpersonal Communication

Lead Generation and Management

Brand Strategy Development

Event Management

B2B Marketing

Market Research

Direct Marketing

Sales Support Materials Development

Program Management

Project Management

Organizational Skills

Software

NetSuite

Eloqua

Adobe InDesign

MS Office

Education

St. Edward’s University

BA Communications, 2008

Concentration: Media Arts, Public Relations, Advertising

Graduated Cum Laude

Volunteer Work

Big Brothers Big Sisters

Austin, TX

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