Marketing and Business Development Professional

Jameli Bedran

**** ***** **** ****** 954-***-****

Hollywood, Florida 33021 ************@*******.***

QUALIFICATIONS

Leadership ~ Strategic Planning & Execution ~ Marketing/Public Relations

Results-driven Professional with a diverse business management background and more than 10 years experience in business development, marketing and public relations. Skilled at analyzing issues to increase stake holder satisfaction and operational efficiency. Proven ability to interface with diverse work force, exceed revenue budgets, and execute time-sensitive decisions in fast-paced environments. Obtained a Masters Degree in Global Business Management with a minor in Marketing. Fluent in English, Spanish and conversant in Italian. Technically proficient in Microsoft Office, Raisers Edge, Adobe Acrobat, and Quark.

EDUCATION

UNIVERSITY OF PHOENIX, Plantation, Florida

Masters in Business Management/Global Management, June 2006

Bachelor in Science/Business Management, December 2003

~ VISX Certification – 1999

~ Management in the Healthcare Arena Certificate, Eckerd Corporation 1996

PROFESSIONAL EXPERIENCE

HISPANIC UNITY OF FLORIDA, Hollywood, Florida 2006-April 2009

Marketing and Events Manager

Enhanced to historical levels the fund raising and development efforts for Hispanic Unity. Developed and managed marketing and communication materials. Introduced and developed a database to manage donors’ records creating a more effective and strategic fund raising campaign.

Developed and produced Hispanic Unity’s marketing campaign and special events including their strategies, project plans and production. Events include: HispanicFest, Health Fair, Career Expo, Annual Gala, Toy Drive and Amigo’s Private Socials.

Created tailored presentations and materials that meet the priorities of potential sponsorships matching program needs to corporate sponsors’ affinity.

Manage corporate donor relationships, grow and retain corporate client sponsorships which last year reached a historical high of $1.7 million.

Designed, produced and distributed marketing and public relations materials that included a quarterly

E-newsletter, solicitation mailers, annual report and press releases. Worked with consultants and artists to oversee design, layout, and production of print, radio, television and web based materials.

Implement and monitor event plans, including on-site production, marketing materials and promotion for all events, working with staff, Board Members, external consultants, sponsors and vendors.

Solicited sponsorship and processed requests for special events. Ensured agreements were executed and implemented.

Responsible for preparing, working within and tracking event budgets.

WOMEN IN DISTRESS, Fort Lauderdale, Florida 2005-2006

Development Manager

Developed and managed a direct mail campaign in an effort to grow the fund raising arm of Broward County’s only domestic violence shelter, Women in Distress.

Responsible for creating and coordinating the direct mail drives, telemarketing, volunteers, face-to-face solicitations, public relations and networking achieving over $650,000 in individual contributions.

Prepared revenue reports, quarterly newsletter, annual report and other tracking reports for fundraising campaigns, events, and activities. Maintained and tracked expenditures and revenues for direct mail campaigns, newsletter, annual report and miscellaneous campaigns.

Built a strong relationship with community leaders to raise awareness about domestic violence and the support needed by the greater community.

Developed policies and procedures for data acquisition and processing serving as a highly effective liaison, engendering enthusiasm and purpose for the agency.

Responsible for fund development budget to ensure no losses are registered and programs enhanced.

CHAMINADE-MADONNA COLLEGE PREPARATORY, Hollywood, Florida 1999-2005

Development Coordinator

Provided organizational support for fund raising events, drives and solicitation campaigns. Coordinated and launched a $5.5 million Capital Campaign for Athletic Program expansion.

Responsible for the Annual Giving Campaign, which included the annual fund, special events, alumni, planned giving and major gifts solicitations.

Responsible for coordinating the direct mail drives, telemarketing, face-to-face solicitations, public relations and networking.

Responsible for the coordination of four major events including Golf Classic, Fashion Show, Scholarship Founder’s Dinner Dance and President’ Dinner.

Assisted in the coordination of all media relations for Chaminade-Madonna.

Responsible for the quarterly publication of Connection and the Annual Report.

Assisted in a feasibility study and a five-year strategic plan for the institution.

Coordinated the initial stage of a $5.5 million capital campaign to fund athletic fields, additional classrooms, cafeteria, and endowment fund.

Responsible for fund development budget ensuring no losses were registered and events enhanced.

VISION WORKS, INC., Plantation, Florida 1996-1999

Store Manager

Improved the retail performance of the store by increasing its sales and maximizing profitability. Managed performance in retail activity: store operations; human resources; customer care; marketing; logistics; information technology; and administration.

Managed daily clinical operation for optometrist, and a 34 member retail staff including opticians, retail supervisor, lab manager, and associates in an optical retail environment, providing complete eye care service.

Implemented sales training programs for associates in a highly competitive industry.

Conducted training to provide high quality patient care while increase the level of customer satisfaction in complying with the promise of eyewear in an hour.

Managed the optometric, laboratory and sales operation of the store

Coordinated continued education for associates and management team in innovative corrective and cosmetic eyewear through the efforts of major pharmaceuticals such as Johnson & Johnson, Wesley Jesson, and Bausch & Lomb.

References Furnished Upon Request

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