Sales Marketing

GAYLE BAREFIELD

***** ******* ****** ********, ********** 90505 310-***-**** **********@***.***

PROFILE

Innovative, goal-oriented Executive with a broad-based manufacturing, design, and retail background. Proven ability to increase sales and profitability through product development, global brand management, sourcing, merchandising, fiscal management, and team leadership.

EXPERIENCE

K-Swiss Westlake Village. California

Regional VP, Industrial Development, Sales and Marketing June 2011 – Present

Consultant to K-Swiss, charged with the creation of an industry leading line of footwear.

Director of line and product development, marketing, and sales of this new footwear category. Research,

create and increase revenue resources beyond existing distribution. Guide the design and marketing

departments in the development and presentation of marketing support initiatives. Coordinate

component development and testing requirements with factory liaison. Ensure compliance with Industry

Standards for technical certification.

SKECHERS USA, INC. Manhattan Beach, California

Senior Director of Product Development, June 2006- May 2011

Led the global product development and design team in the creation, sourcing, merchandising, and marketing of the Women's and Men's Shapeups, Women's and Men's Work and Men's Sport Divisions. Category expertise includes Athletic, Casual Comfort, Fashion, and Technical product lines. Responsible for the sales, profits, and growth of these multimillion dollar divisions. Determined optimal inventory, pricing, and profit margins, while directing the product and line components from inception through production and final delivery. Maintained and developed professional and profitable relationships with factories, key national accounts, and global sales forces. Composed and presented the finalized product lines, trends, and strategic direction to the global, international, and domestic sales divisions. Negotiated with factories and agents to ensure maximum sales, profits, and quality, additionally accomplished through factory visits. Attended major trade shows and traveled to various international locations to determine global trends.

SKECHERS USA, INC. Manhattan Beach, California

Director of Product Development, January 2002– June 2006

Managed and controlled the design, production, and marketing of the Children’s and Men’s Sport Divisions. Responsible for the sourcing, pricing, sales, profits and quality of these multi-million dollar departments. Maintained fiscal control and inventory management, in addition to determining the merchandise mix and flow of the International division of Skechers. Performed trend recognition and implementation, guiding the design team in the correct trend interpretations. Performed a liaison function between International and Domestic product merchandising teams for all product development categories in Women's, Men's and Children's footwear. Attended major trades show, trend shopped, and visited factories to ensure the highest standard of quality and to develop professional relations.

SKECHERS USA, INC, Manhattan Beach, California

Product Strategist/Trend Developer, June 1998- January 2002

Key member of Skechers Merchandising Review Group, a strategic group created to review the trends, marketing, and creation of all Skechers product categories in Women's, Men's and Children's footwear. Coordinated the design, sourcing, production and marketing of all product divisions including sub and licensed brands. Forecasted trends, attended trades shows, performed domestic and international travel, and provided sales and product presentations to the domestic and international sales force.

FOOT LOCKER INC, New York, New York

V.P./DMM, Footwear, Lady Foot Locker December 1992 – April 1998

Managed the footwear buying, merchandising, planning, and marketing operations for 650 stores, generating a volume of $400 million annually. Extensive product line development accomplished through international and domestic market travel, trades shows, vendor line reviews, and factory visits. Developed financial plans, controlled inventory, determined pricing and markdown strategies, prepared departmental operating statements. Increased gross margins by aggressively managing the profits and losses, accomplished through implementing a successful JIT philosophy.

FOOT LOCKER INC, New York, New York

V.P./Director of Buying, Women’s Footwear, Foot Locker March 1992 – December 1992

Managed and controlled the buying, merchandising, planning, and marketing operations for 1500 stores, generating a volume of $350 million annually. Developed financial plans, controlled inventory, increased gross profit margins, and developed product lines. Negotiated and developed key relationships with the upper management of national footwear vendors such as Nike, Reebok, Adidas and K-Swiss.

FOOT LOCKER INC, New York, New York

Buyer, Women’s and Children’s Footwear, Lady Foot Locker March 1987 – March 1992

Buyer, Apparel, Accessories, Footwear, Foot Locker January 1980 – March 1987

Bought footwear, accessories, and apparel within the Foot Locker and Lady Foot Locker companies. Ensured sales gains, expanded market share, and increased gross margins within this rapidly growing company. Earned 3 Buyer of the Year Awards and an Executive Leadership Award for valuable contributions to the rapid expansion of the athletic footwear retail group. Expanded and determined appropriate footwear categories, developed in house brands and product, and traveled to domestic and international markets to assess trends and develop buying and product strategies.

EDUCATION

LAMAR UNIVERSITY Beaumont, Texas; Business Major

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