Publicity/pr expert
Resume:
JENNIFER ABREU
UNION CITY, NJ *****
*****.*******@*****.***
Summary:
A public relations professional with a successful track record in converting promotional activities to increase public image, including media/public relations, media bookings, press tour bookings, marketing, brand management, and corporate relations with specific experience in written and verbal communication, project management, understanding client behavior and plan implementation, and with a special expertise in film & entertainment field.
Experience:
4/05 - Present Freelance Publicity Consultant New York, NY
• Specializes in creating public relation campaigns and branding major entertainment, motion picture companies and start-ups, with a focus on large events, producing, marketing communications, gaining publicity, studio, analyst, film production & budgets and influence relations
• Conducting outreach with national print and electronic media for various campaign initiatives. Coordinating talent and press during on-set visits, red carpet events, photo shoots and interviews; producing press kits, press releases, tip-sheets, media alerts for submission to long & short lead media.
• Expert in social media outreach & digital publicity including social networks, web 2.0 and online community outreach.
3/01- Present Sr. Publicity Manager HBO N.Y. International Latino Film Festival New York, NY
• (Seasonal Position/Five Months) Developed and implemented public relations campaign for the festival. Raised public awareness about the festival at an average of 10% annually through the development and implementation of the first strategic communications plan.
• Collaborated with festival staff and motion picture studios to prepare for theatrical premieres in the festival: celebrity invites, press releases (composition & distribution), media list(s), organizing press junkets, participating in conference calls with executives/talent, sponsors, filmmakers & actors for TV, Radio & print media placements and speaking opportunities.
• Producing dailies, media & news monitoring and impressions (gathering all coverage obtained on the festival). Creating electronic press kits (EPK), mockup publicity materials, talent schedules, tip sheets and preparing film trailers for press.
• Managing of staff; budgets; media credentialing process; red carpet production and talent travel & arrivals for all premiere events.
• Specialized in media placement s for all national and regional for NY and CA (CBS, NBC, Telemundo, Univision, Fox, MTV, Variety, NY Daily News, etc.)
• Partnered with our sponsors to ensure their visibility of all brand signage for red carpets, party receptions, and other specific requirements wanted by the official sponsor(s).
• Spokesperson for the organization for TV, print media, quotes, and radio.
1/05- 8/07 Publicist Heights Entertainment New York, NY
• Leader in development, production and unit publicist of feature films and TV Pilot.
• Composed and wrote pitch letters, bios, press releases, media kits and monthly participant profiles/feature stories (New York Times, etc.)
• PR for the film and the independent film Production Company and working closely with marketing, updating all text on website, preparing proposals, and P/L’s.
• Organized extensive media list for press releases & kits, design/text of media kits, producing events (venue/locations, staff), and prepping talent for media interviews.
• Event coordinating, scouting of venues, working with venue managers, gathering sponsorships, and inviting media and/or talent.
• Organized red carpet events, media interviews and coordinated facts in collaboration with media needs were necessary.
• Partnered with various other companies to guide them thru pitching to investors to launch their projects, business proposals, and straight to DVD publicity campaigns.
11/06 Media Relations Liaison Latin Grammy’s New York, NY
• Assisted in organization of staff walk-thru(s) for preparation of event.
• Informing everyone in the PR department where everything was going to be placed, times, and other relevant information.
• Creation and management of media lists, contact databases, and dissemination of press materials.
• Assisted talent arrivals & escorting them on the carpet right before the event is to start, prepared media as to who had just arrived and any interest in obtainment of (interviews, sound bytes, photo-opportunities).
• Managing registration for media that has secured credentials, giving them information as to where, what time, arrivals and expected start time.
• Backstage interviews & escorting of Grammy’s winners and presenters.
10/06 Media Relations Coordinator Spanish Speaking Emmy Awards New York, NY
• Organized the press/media check-in; supervising interns on how to register media; securing credentials.
• Coordinated with media/press for arrivals of talent, translating from Spanish/English. Escorted talent/celebrities onto red carpet; announcements to press.
• Orchestrated back stage media rooms separate from print and TV, escorted talent backstage after winning awards.
5/05-9/05 Publicity Consultant RulaPR New York, NY
• Assisted president of RulaPR on freelance basis for projects (events, proposals, venue scouting)
• Coordinated events and campaigns for Events in the City and Angel in the City events.
• Wrote pitch letters, media releases and biographies, and pitched media entities via telephone and email. Compiled media lists using Bacon’s/Bacon’s online media database.
9/05-12/05 Public Relations Consultant Nostro Clothing New York, NY
• Engaged in project to advice on launching to various fashion trade media outlets for new men’s clothing.
• Orchestrated media & marketing campaign for film to launch with clothing line and handling showroom samples. Preparation for tradeshows (i.e. - Magic-Las Vegas, NV).
• Wrote pitch letters, media releases and biographies, and pitched media entities via telephone and email; edited copy (internal newsletter, executive biographies, etc.), and liaised with other senior executives and media
10/98- 11/05 Marketing Associate VIACOM New York, NY
• Coordinated distribution and inventory of all marketing materials, prepare or make ready for specific sales events, ensuring the readiness of all marketing materials, brochure inventory and premium merchandise to successfully participate in the sales event.
• Participated as a lead exhibitor for several clients to represent our programs at trade shows; developed print and collateral materials, coordinated travel, provided onsite assistance to monitor set-up of booth(s).
Skills:
Computer- MS Windows XP and Vista; SQL; Quark; MAC O/S; AVID; Access; HTML; MS Office, PowerPoint, Word, Excel & Project; Lotus Notes, Outlook Email/Internet; Final Draft; Oracle; Unix; Adobe Illustrator & Photoshop; Visio; Blog(s).
Languages – Fluent and literate in Spanish (and all dialects)
Education:
UNIBE (Universidad Iberoamericana) 8/1998 B.S. Biology/Pre-Med Santo Domingo, Dom. Rep.
Hudson County Community College April 1995 A.S. Humanities Jersey City, NJ
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