Nicholas G. Panasian *** Center Street Suite *** Ludlow, Ma 01056
Tel 413-***-****
zdrix2@r.postjobfree.com
SALES & MARKETING MANAGER
Consistently delivering exceptionally strong revenue and market share
results; always ranking as a top performing and innovative contributor, and
sales leader. Value offered:
. Deeply experienced in international B2B sales with over 27 years of
combined expertise in recreational, aerospace, medical equipment,
automotive and firearm industries
. Natural hunter and closer who is also skilled in performing competitive
analyses, strategic and tactical planning, marketing event planning and
execution
. Excellent relationship builder with prowess in identifying and
communicating account /client needs to help drive development of new
products and improve existing ones
SELECTED CAREER HIGHLIGHTS
ND INDUSTRIES, Clawson, MI
2010 - Present
Product Marketing & Development, Sales Development
Resourceful problem solver and innovator who excels at managing all facets
of product marketing from concept through budgeting, sales program
development, public relations, marketing and execution.
Specialties
. Strategic Planning, Relationship Marketing, Voice of the Consumer,
Competitive Product Market Identification, Market Share Penetration,
Product Development, Forecasting Sales Trends, Presentations. Extensive
US travel.
NYLOK CORPORATION, Macomb, MI 1985 - 2009
As Regional Marketing Manager covering the Northeast and Southeast
territories, drove up revenues by an average of 10-15% annually despite
challenging economic volatility in key markets. Achieved profitable results
for 21 out of a 24-year career.
. Grew territory from a fledging total revenue of $450,000 to a robust $3.2
million, combating a downturn in the automotive industry by focusing on
medical equipment and aerospace industries.
. Recaptured one of the company's most profitable long-term accounts (20-
year history) by offering a solution that saved the client a lucrative
government contract.
. Awarded most improved territory in 1998, 2002, 2003, 2004 and 2007 and
achieved the highest market share of 85% through personal sales efforts
and by leading team of sales representatives.
Penetrated new markets and developed new strategic business relationships
pivotal to sustaining and exceeding revenue expectations.
. Boosted sales by 25% by identifying and tapping into new markets such as
marine and sporting goods industries that were previously overlooked by
the corporate marketing team.
. Spearheaded a massive tradeshow campaign that has become a company-wide
practice and has reached multiple industries, representing viable revenue
streams.
. Developed and implemented best practices that have measurably impacted
the bottom line, and have helped achieve budgeted goals.
EDUCATION
AMERICAN INTERNATIONAL COLLEGE, Springfield, MA ( Bachelor of Science in
Marketing