Fashion Designer

Stacy Chong

**** **** **** **, ******** cell. 136******** email. **********@*****.***

PROFESSIONAL EXPERIENCE

Sr. Lecturer of Fashion Marketing: Raffles Design Institute

**/** ~ present in Shanghai

An international design school affiliated with Dong Hua University

Teach advanced courses in Product Development, Fashion Merchandising, and Retail Buying

Manage, nurture and inspire students from multinational backgrounds

Oversee the planning and marketing of industry sponsored student fashion shows

Owner/Fashion Marketing and Design Consultant: S.C. Design, Incorporated

1/01 ~ 10/09 in New York City

A fashion marketing and design consulting firm providing comprehensive services in product development

Scope of Work:

Led companies through start-up, turnaround and growth cycles

Identified new retail opportunities and developed new product ideas into profitable businesses

Directed the design and marketing development for several upstart brands

Created and marketed a broad range of innovative products from apparel to fashion eyewear

Short Client list:

Sunny Leigh/FYC International Boston Proper/Catalog Eden Blake

Frock Couture Icon Eyewear Ultimate Fashion

Launched the following new brands:

Frock Couture in 2008 / Eden Blake in 2007 / Icon Eyewear in 2005 / Emerald Fish in 2004 / Taza in 2002 / Molato in 2001

Design Consultant: Sunny Leigh Sportswear

1/06 ~ 6/09 in New York City

Developed innovative products for a multi-million dollar sportswear business

Identified global trends and provided direction for trends, style, fabrication and prints

Managed all facets of design development from initial concept to the execution of finished product

Supervised the overseas development team, lead fitting sessions, and developed tech-packs

Merchandise Director: Lemon Grass Incorporated

5/98 ~ 6/00 in New York City

Managed the global sourcing and product development of a mid-size apparel business

Developed and executed new product strategies to maximize growth objectives

Negotiated prices, lead-times and maintained overall quality of product line

Traveled extensively to India and China, working on-site at overseas mills

Worked closely with buyers to develop Private Label Programs from R&D to final product

Increased product line sales by 38% from previous year to $25 million

Design Director: The Apparel Group International: Foxcroft Division

4/94 ~ 4/98 in New York City

Designed a successful line of better women’s sportswear in wovens and knits

Traveled to Europe and Southeast Asia to source new fabrications and future products

Evaluated retail trends and product sales to effectively position future product lines

Managed a team of designers through all phases of design development

Coordinated the communications between all departments and overseas suppliers

Head Designer: Leslie Fay Incorporated

9/92 ~ 3/94 in New York City

Designed innovative concepts for a multi-million dollar sportswear business

Identified global trends and provided direction for trends, style, fabrication and prints

Supervised the sample room and fitting sessions, working closely with patternmakers

Associate Designer: Liz Claiborne Incorporated

6/90 ~ 8/92 in New York City

Created design storyboards with colors, fabrications, and trims

Illustrated flat sketches for technical design sheets

Researched domestic and overseas fabric and trim markets

EDUCATION

Parsons School of Design, BFA 1986 ~ 1990, Parsons in New York 1987 ~ 1988, Parsons in Paris

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