Amy Snyder
**** ******* ******* #***, **********, Texas 75077
*********@****.***
SALES AND MARKETING MANAGER
Highly motivated, peak-performing, and multi-faceted professional empowered with hands-on marketing, management, business development, sales, and customer service experience. Demonstrate verifiable
track record of success in increasing sales and market share. Known by others for streamlining marketing strategies, driving team toward greater productivity, and consistently delivering “red
carpet” service, with expertise in producing commendable results Extremely capable of developing and maintaining active business relationships with top level management, engineers, as well as
purchasing, marketing, and logistics managers. Equipped with strong communication, persuasive presentation, negotiation, and promotional acumen underscored with outstanding work ethic, solid
analytical and organizational skills. Proficient in Microsoft Office Suite, Microsoft Publisher, Adobe Photoshop, Salesforce.com and Zoho.com.
CORE COMPETENCIES
Strategic Market Planning
Market Identification and Penetration
Competitor Analysis / Business Development
Product Knowledge and Positioning
Presentation and Public Speaking
Customer Management and Satisfaction
Team Leadership and Motivation
Purchasing, Inventory Control / Collections
Problem Analysis and Resolution
Time Management and Prioritization
Client and Vendor Relations
EDUCATION
MASTERS BUSINESS ADMINISTRATION (In-progress)
University of Phoenix – Dallas, TX
BACHELOR OF BUSINESS ADMINISTRATION, MINOR IN MARKETING
Middle Tennessee State University – Murfreesboro, TN
CAREER BACKGROUND
SOUTHERN CARE INC.~ DENTON, TX
Community Relations Director 2011-Present
- Provide functional oversight to the strategic development and implementation of various marketing initiatives.
- Strengthen and maintain long-term relationships with the healthcare community by educating them on end-of-life services.
- Coordinate functions of the team consisting of Community Relations Specialist, Admission Coordinator and Volunteer Coordinator to ensure an effective referral base, proactive admission
process and accessible volunteer program.
- Outline details for contract documents and administrative procedures, as well as establish and apply market penetration techniques.
NOTABLE ACCOMPLISHMENTS:
- Grew market share by 55% by driving increase to the amount of referrals and executing a streamlined process for safe discharge.
- Conducted dynamic presentation and in-services of Medicare / Medicaid to include managing care to physician’s office, hospital staff, and facility staff.
LIFEGUARD EMS ~ DALLAS, TX
Business Development 2006-2011
- Engaged in the development of strategic marketing and advertising programs to specifically drive revenue for emergent and non-emergent care transports.
- Led staff training and motivation effort, and facilitated mentoring personnel on effective methods and practices in penetrating the market and negotiating contracts across Dallas Fort Worth
healthcare industry.
- Utilized Miller Heiman conceptual and strategic selling modules in the annual plans development and execution.
- Promoted business development and territory growth by assessing opportunities, threats and trends.
- Developed relationships with C-Suite executives, HCP network’s essential decision makers, and DFW personnel to coordinate the roll out of special events and emergency disaster protocols.
- Constantly updated and communicated weekly progress report to the pipeline using the salesforce.com.
NOTABLE ACCOMPLISHMENTS:
- Gained award for providing the best overall performance and producing the most increase in transports for 2008.
- Successfully maximized call volume and achieved financial goals through targeted marketing programs to facilities.
- Broadened clients’ awareness on company’s services through intensive community awareness campaigns and promotional and marketing events, such as CPR training, and special events.
- Instrumental for the 30% increase in transports in 2006 and 42% increase in 2007.
- Captured new business opportunities and expanded client base by establishing strong professional rapport with physicians, case managers, and social workers, and by attending CMSA
conferences, Medicare / Medicaid conferences, health fairs, special events, and marketing meetings.
E.I. DUPONT DE NEMOURS COMPANY ~ OLD HICKORY, TN
Global Account Manager - Sontara Technologies 1996-2006
- Handled the Automotive Refinish and Aviation family of products, which accrued $3 million in revenue.
- Oversaw the business operations and personnel management and organization.
- Collaborated in extensive contract negotiations and program implementation, forecasting, budgeting, training, operational, and projects scheduling activities.
- Generated strategic marketing campaigns for Aviall, Boeing, DuPont Performance Coatings, and the U.S. military.
- Proactively coordinated with engineering departments in analyzing the product approval processes.
NOTABLE ACCOMPLISHMENTS:
- Seamlessly grew DuPont branded products nationally and internationally by providing training and development to distribution partners.
- Significantly intensified sales revenues and boosted profitable and productive business relationships.
FASTENAL INC. ~ JOHNSON CITY, TN
Manager and Outside Sales Associate 1992-1996
- Utilized effective communication and personal interaction skills in influencing, motivating, and leading people.
- Spearheaded all aspects of operations for small business, including sales and marketing, account management, purchasing, receiving, inventory control, and new business development.
NOTABLE ACCOMPLISHMENTS:
- Seamlessly obtained more than 115% sales quota and continuous annual revenues of more than $1 million.
- Played an integral role in providing development and service to major corporate accounts.