Russel Vito Estebal

**** **** *** ****** *********** Va 22153

Contact

H: 703-***-****

C: 571-***-****

E: z7gxc6@r.postjobfree.com

Career Focus

Highly motivated sales, marketing and advertising associate with extensive customer service and sales experience. I`ve been in the business for ten years. Aside from company`s effort to gain exposure in the market via advertising, I also did my own campaign to enhance my performance which is an advantage for me to stay in the race. I have knowledge in Social Marketing, Text Marketing, Mobile App making and Craigslist/Backpage/Ebay Classified posting. D2D and B2B exposure helps me identify the needs of the market not just come by and present the offer.

Accomplishments

Generate Prospects through promotions

• Initiate Marketing Programs that generates leads

• Cover over-all assigned territories for franchise and leasing.

• Local Government Account Handling

• Market Mapping

• Developed telephone access line on remote areas.

Market Research

Defined industry segments and identified opportunities in domestic and remote markets.

Worked with customers to define and develop business cases for new products

Wrote marketing requirements documents for future product development.

Account Management

Managed large accounts for government agencies and local businesses.

Successfully helped businesses and remote houses gain access to telecommunication.

Summary of Skills

Account management

Business recovery

Negotiation skills

Complex problem resolution

Copywriting skills

Marketing development

Social media marketing

Internet marketing

Advertising solution

Customer targeting

Strategic partnerships

Social networking

Professional Experience

TGR Solutions Verizon Fios

McLean, Va (Tysons Corner)

Account Management

Period of 2009

Duties and Responsibilities:

Discuss and offer a better business solution to local businesses.

Explain comparison and differences between product/service with competitors

Give after sales service, address any issues pertaining to services we conduct.

LC Big Mak Incorporated

Lucena, Philippines

National Franchise Manager

2003-2008

Achievements:

• Generate Prospects thru promotions

• Initiate Marketing Programs that generates leads

• Cover over-all assigned territories for franchise and leasing.

Responsibilities:

• Developed an Account Management Table for monitoring franchisee`s daily transaction.

• Advanced Campaign Awareness Program to enhance the trading system of franchise department.

• Increase the traffic of inquiry and sales from Central, North and South territory.

• Tri-media (outdoor) posting of banner, poster and billboard as the main medium for major franchise opening announcement.

• Coordinate with the operation department as support to the concerns of the franchisee and to monitor their handling.

• Study and utilized an outlined course for outlet site location of franchise applicant.

• Developed a more specific and detailed franchise agreement as addition to the terms and condition enfold to the memorandum.

Digital Telecommunication (DIGITEL)

Laguna, Philippines

Account Manager/Customer Service

2000-2003

Achievements:

• Local Government Account Handling

• Market Mapping

• Developed telephone access line on remote areas.

Responsibilities:

• Cover residential, retail and trade industry.

• Achieved almost 85 to 90% sales target every month.

Farco Tri-Media Corporation

Baguio City, Philippines

Advertising Airtime Sales

1998-1999

Responsibilities:

• Solicit advertising spaces on local tri-medium (tv, radio print).

• Conduct training to my subordinates.

• Address concerns of the advertisers regarding their ad spot.

Philippine Telephone Directory Inc. (Yellow Pages) Makati City,

Account Manager

1997-1998

Achievements:

• Second Top Earner on advertising take up rate

Responsibilities:

• Promote subscribers space for their advertising needs.

• Cover the Metro Suburban Area (Manila).

• Coordinate with graphics department for ad layouts.

Core Automotive Resources, Inc. (CAR, Inc) Nissan Makati, Philippines

Car Sales Consultant

1992-1996

Achievement:

• Sold most commercial/high end cars in the market.

Responsibilities:

• Canvass/cold calls leads on business directories.

• Discuss, explain and assist customers on chosen model.

• After sales service.

Education

April 1995 Polytechnic University of the Philippines, Sta. Mesa, Manila Philippines

Bachelor in Business Administration (Advertising and Marketing)

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