Marketing Manager, Direct Marketing Manager, Digital and Non-Digital

Michael Tantouri

** ******* ****, ******, **********, GL52 5FP, UK

Tel: 0044 (1-242-******, Mobile: 0044 (0-797*-******, Fax: 087*-***-**** e: ***************@*******.***

Twitter: http://twitter.com/michaeltantouri / LinkedIn: http://uk.linkedin.com/pub/michael-tantouri/3/b26/129

Online References: http://www.linkedin.com/references?mrp=&posID=16131162

Personal Profile:

Strong Online & Offline planning and project management abilities, gained in a marketing communications environment. Marketing & Business Development Professional with substantial experience in CRM Database Marketing Segmentation, Marketing Communications, Database Marketing, Affiliate Marketing, Social Media Marketing, SEO & SEM, Client Support, Account and Campaign Management, Project Management, Direct Marketing. Adept at contributing to dynamic, fast moving, product & service organisations.

Key skills and attributes:

• E-marketing activities (Online Advertising, PR), E-mail campaigns, SEO, SEM & PPC.

• Driving consumer & business leads and conversions on digital and non-digital platforms/media.

• Affiliate Marketing, Social Media Marketing & Link Building.

• CRM Database Marketing Segmentation, Siebel Oracle University Qualified.

• Managing marketing requirements for CRM and analytics to improve lead generation.

• Keen interest in emerging Internet technologies aware of latest trends in interactive and web marketing.

• Establishing and maintaining client relationships.

• Project Management, meeting tight deadlines whilst maintaining quality.

• Working on own initiative and with a team.

• Encouraging sales growth through compelling presentations.

• Ability to plan and organise to achieve objectives and deliver results.

• Improving productivity, adopting a focused, highly committed approach.

CAREER HISTORY

Marketing Consultant On & Off Line – 2009 – To Date

• E-marketing activities (Online Advertising, PR), E-mail campaigns, SEO, SEM & Google Pay Per Click (PPC).

• Driving consumer & business leads and conversions on digital and non-digital platforms/media.

• Online Consultancy via Online Consulting Management Platform.

• Social Media Marketing using Twitter, Facebook, LinkedIn etc via Social Media Dashboard i.e. Hootsuite.

• Affiliate marketing activity i.e. Commission Junction, Tradedoubler, Affiliate Window, Affiliate Future etc.

• On-Line Link building activities for online PR and awareness.

ZYCKO LTD – Group Direct Marketing Manager 2006 – 2009

• Responsible for all CRM Database Segmentation marketing activity working closely with all x 11 international offices and both UK and EMEA internal marketing managers – incorporating the use of personalisation within email marketing campaigns.

• Identifying cross-sell and up-sell opportunities using siebel marketing analytics database.

• Working closely with data broker suppliers specialists, building relationships and acquiring profiled data whether it be for a telemarketing, email or direct mail promotion.

• Working closely with the group internal graphic, HTML and web design teams to ensure consistent brand awareness and identity for all executed marketing campaigns.

• Full responsibility for all online & email marketing activity focusing on the end result monitoring return on investment.

• Full responsibility for project managing all marketing Initiatives reporting to the group marketing director

• Production of marketing intelligence campaign reports monitoring return on investment (ROI)

LINCOLN FINANCIAL UK – Marketing Projects Manager 2003 – 2006

• Lead the re-development of Lincoln’s corporate website and IFA extranet with associated e-commerce abilities. Involved in SEO and pay per click campaigns etc.

• Worked closely with on-line media and search engine optimisation agencies to progress the re-development of Lincoln’s corporate website & IFA extranet together with identifying Content management opportunities.

• Full responsibility for project managing all marketing Initiatives reporting to the marketing communications manager

• Enhanced service levels updating executive & senior level management regularly on activity and weekly reporting progress

• Researched, developed and Implemented Lincoln’s client marketing database

• Devised and Implemented a diary of customer contact opportunities

• Identified client cross-sell and up-sell opportunities using ACORN & FRESCO data profiling

• Researched, developed and implemented Lincoln’s IFA extranet

• Project managed the implementation of Lincoln’s unit linked bond (ULB) onto the exchange

• Worked very closely with Lincoln’s new brand identity, ensuring corporate guidelines were consistent across all campaigns and communication.

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MINERVA COMPUTERS LTD - Marketing Manager (eTapestry) 2002 - 2003

• Presented and exhibited to major UK charities during professional fundraising exhibitions.

• Increased billing revenue 500% to £4,000+ pcm excl. one off costs by proactively identifying new business liaising closely with the marketing director.

• Maximised business opportunities and potential i.e. reported and presented account’s status to senior management both in the United Kingdom (UK) & United States (US) via weekly conference calls.

• Successfully penetrated the UK market with eTapestry utilising a mixture of effective marketing initiatives challenging UK perceptions of US based products.

• Managed sales & marketing campaigns, strategically inputting own creative ideas and initiatives i.e. direct mail & e-mail marketing, website development & search engine registrations / optimisation, white paper circulations, public relations (PR), attending & presenting during key exhibitions UK wide and Networking etc.

• Developed effective business relationships by arranging meetings with clients on and off-site on a regular basis informing others of their outcome and status.

EPINET LTD - Marketing Communications Manager 2001 - 2002

• Full responsibility for Epinet’s marketing team of 5 – also comprising sales personnel.

• Improved Epinet PR i.e. BBC Tomorrow’s World 2002 Technology Awards, achieved Carlton & BBC TV Coverage, Epinet open days, preparation and distribution of press releases to local and national press contacts etc.

• Generated extensive marketing & sales opportunities having successfully developed Epinet’s internal CRM Goldmine database over a 12 month period.

• Co-ordinated all focus groups and brainstorming sessions throughout the company.

• Spearheaded Epinet’s content management supplier (CMS) alliance programme & strategy. Developed mini proposal, market research & evaluation plus meeting potential CMS suppliers.

• Successfully implemented e-mail marketing communications using both Epinet’s back office facility & internal CRM Goldmine database.

• Increased PR and response rates having developed and managed direct mail, e-mail promotions and newsletters.

• Launched Epinet Creative Moves, Developers Now and Right Steps partnership programs – compiling a list of subscribers / new business prospects.

• Produced and maintained value proposition benefit statements for Epinet’s Portfolio.

• Generated extensive (+on-going) prospects fronting a broadband (satellite) ADSL e-mail marketing campaign, having worked with ADSL re-seller to promote service.

Zurich Financial Services, Database Marketing - 1999 – 2001 Freelance Global Marketing Communications Executive

Barclays / Alliance & Leicester – 1997 – 1999 Freelance Business Consultant

Calor Gas (London) – Marketing Assistant 1995 – 1997 – General Marcomms Role

EDUCATION AND TRAINING

Member of the Chartered Institute of Marketing (CIM).

Staffordshire University, BA (Honours) 2.1 in Business Studies/Marketing, 1991 – 1995.

A number of company sponsored courses including time/project management.

PC literate on a range of applications, including Lotus, Microsoft Office XP Vista, DTP, ISDN, ADSL, Broadband, E-mail, Image Manipulation, Intranet and Internet , Fully qualified in Siebel Marketing Database Analytics (Oracle University)

PERSONAL

D.O.B: 14.10.72, Driving Licence.

Interests Include: Cultural awareness gained travelling throughout Europe, Parachuting, Snowboarding. Currently a member of the British Parachute Association and Fitness First Gymnasium. Active in Racquet sports, Swimming, Football, Salsa & Ceroc dancing.

REFEREES AVAILABLE ON REQUEST

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